International Marketing Manager

Job Summary ?

Responsible for development and execution of comprehensive marketing plans, programs, and budgets to meet company sales/profit objectives within international distributor and Canadian subsidiary markets.  Acts as primary liaison between Home Office, International Sales Managers, Canadian Subsidiary Marketing, and Distributors.

General Functions ?

 

1.  Supports the formulation of global marketing strategies and tactical execution including pricing, selection of Canadian subsidiary and distributor market segments for special emphasis, promotional and advertising support.

2.  Participates in development and management of assigned budgets for administration and marketing activities.  Analyzes budget variances and recommends corrective actions.

3.  Conducts market research and corporate Needs Assessment activities, in conjunction with Brand Management and Dental Education departments, to analyze and identify Canadian subsidiary and distributors? market needs and issues. 

4.  As it relates to our Canadian subsidiary and international distributors, organizes and supports dental education courses including identifying potential topics to be covered, faculty recruitment, and working with health care professionals in presentations in conjunction with Brand Management and Dental Education departments.

5.  Supports development and recruitment of Key Opinion Leaders and faculty from assigned countries to support global corporate objectives, including product development and dental education.

6.  Develops and executes an ongoing program of education, including industry trends, product training, competitive intelligence, compliance and legal issues for Canadian subsidiary and distributors.

7.  In conjunction with International Sales Managers, prepares annual and quarterly product forecasts for each distributor.  Analyzes forecasts variances and recommends corrective actions to Global Brand Management to minimize potential back orders or obsolescence.

8.  Manages Home Office-based International Customer Service function and product allocation outside United States, in conjunction with Operations, Brand Management, and Executive Management.

9.  Organizes and participates in regional conventions and professional exhibitions to support corporate objectives, remain aware of local product requirements and new market opportunities.

10. Designs and hosts distributors? VIP and Zimmer Institute program participants, inclusive of incorporation of measures to fulfill requirements of Annual Needs Assessments.

 

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA

 

Expected Areas of Competence (i.e. KSAs) ?

? Ability to communicate, minimally in English, both orally and in written form with a clear and concise manner, cross functionally and interculturally.  Excel at making business and sales training presentations.

? Outstanding interpersonal skills.

? Outstanding organizational skills.

? Ability to influence others.

? Energizes all levels of the organization to deliver on business goals and objectives.

? Demonstrates characteristics of high potential for future development opportunities.

 

Education Requirements ? B.A. /B.S.; MBA preferred.  3-4 years of marketing or sales experience in healthcare,  international experience strongly preferred.  Experience working with traditional marketing concepts, marketing strategies, product promotion, and market analysis. 

 

Skill Requirements ? Microsoft Office Suite; general knowledge of the medical device business including the science, products and their application (Zimmer and competitors), research and commercialization process, manufacturing, marketing, and sales.  Bilingual capabilities preferred.

 

Licenses/Certifications ?

 

Travel Requirements ? 30% - 30%