Internet Marketing Analyst

The Internet Marketing Analyst will support the company?s marketing efforts by establishing internet marketing strategies and measuring their effectiveness through ongoing analysis of website data. 

 

JOB RESPONSIBILITIES

 Produce weekly and monthly performance summaries by tracking, measuring and analyzing website traffic patterns and online buying behavior.  Recommend changes based on noted trends in data.Maintain a current working knowledge of industry internet marketing initiatives. Create and execute internet marketing initiatives to meet strategic business and internet marketing goals and objectives, while adhering to deadlines and budgets.Develop, manage and track the results of large scale internet marketing iniatives.Work collaboratively with the Marketing and MIS Teams to ensure website modifications are clearly communicated and meet the desired objectives.Recommend website changes and modifications that will attract more customers, increase home sales and improve customer satisfaction.

 

JOB REQUIREMENTS

 

?  Bachelor?s Degree in internet marketing, marketing or related field.  (Preferred but not required)

?  3-5 years experience in internet marketing, marketing, or related field.

?  Excellent communication (both written and verbal), problem-solving, and analytical skills.

?  Must be able to meet project deadlines and work within a budget.

?  Strong knowledge and understanding of internet.

?  Proven analysis and data reporting skills.

?  Must have excellent attention to detail.

 

SOFTWARE

 

HTML, Dreamweaver, PHP, JAVA, SQL, Flash, Photoshop and XML