Internet Marketing Coordinator

Job Purpose:
Develop revenue generating online marketing campaigns with a member oriented emphasis. Investigate new business development opportunities to drive additional revenue.
Duties:
* Implements marketing and advertising campaigns
* Formulating and implementing direct mail to increase leads and sales
* Preparing marketing and advertising strategies, plans, and objectives
* Track and analyze marketing program effectiveness
* Initiate and direct management of CPM, CPA, CPC program
* Responsible for all online initiatives as related to search affiliates
* Prepares marketing reports by collecting and summarizing sales data.
* Recommend marketing test and site changes based on ROI
* Keeps promotional materials ready inventory stock; placing orders
* Supports sales staff by providing sales data, market trends, new product information
* Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
* Accomplishes organization goals by accepting ownership

Skills/Qualifications:
Direct Marketing, Marketing Research, Reporting Research Results, Understanding the Customer
Excellent Oral and written communication skills
Strong relationship building skills
Strong experience in MS Word, Excel, Power point
Must be able to multi task in a fast paced environments
Proven abilities in decision- making, priority setting and planning.