Internet Marketing Director (Internet Retail)

We are seeking a motivated & passionate Marketing Director.

 

Job Purpose:

Builds e-commerce market position by discovering and developing sponsorships, partnerships, and strategic alliances; defines multichannel marketing strategy. Web channels include Internet CPC, sponsorships, industry websites, etc. Other channels include catalog, industry magazine advertising, promotional products, etc.



Abilities & Skills

* Study & analyze our industry.

* Interpret web analytics & implement an action plan from the data. You may use WebTrends, Coremetrics, Omniture, WebSideStory, etc.

* Implement search engine optimization & marketing strategies

* Superior ability to write good ad copy

* Implement e-mail marketing campaigns

* Implement multichannel marketing strategy. Web, print, multimedia, etc.

* Create new marketing programs: loyalty/incentive programs, affiliate marketing, etc.

* Print advertising & catalog management

* Create strategic merchandising partnerships with Vendors

* Evaluate & create web & sales, promotions, etc.

 

Duties:

* Identifies e-commerce trends by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments. * Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. (You keep up with DMA, Catalog Age, Shop.org, Internet Retailer, etc.)


* Identifies e-commerce opportunities by contacting potential partners; discovering and exploring business alliances.

* Screens & prioritizes marketing projects by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.


* Develops campaigns & strategies studying integration of new venture with company strategies and operations; examining risks and potentials of projects.



* Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.



* Protects organization's value by keeping information confidential.



* Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

* Implements internet marketing strategy by defining all e-commerce content, products and services; managing all external e-commerce sites, programs and promotions.

Skills

Competitive Analysis, Usability Testing, Negotiation, Knowledge of Interactive Marketing, Marketing Strategy, Prospecting Skills, Selling to Customer Needs, Presentation Skills, Vendor Relationships, Internet Presence, Technical Understanding, Closing Skills, Financial Planning and Strategy