Internet Marketing Specialist

Digi International makes device networking easy by developing innovative products and technologies that enable you to connect and manage serial, USB and other electronic devices - locally or remotely, over the network or via the web. Digi International prides itself on our unique culture: we have a fun, creative, flexible and innovative work environment that value?s everyone?s contributions.

Position Summary:
This position is primarily responsible for effective marketing communication for the company?s product lines through the Internet medium. Responsibilities include management of global search engine programs, Internet search optimization, on-line marketing campaigns and web project coordination.

All interested candidates are to visit the company website at www.digi.com and complete our online application.

Primary Responsibilities: Manage and coordinate the Global Search Engine pay-per-click Programs to include: Work with the regions to understand which keywords they feel are best for their business and partner with corporate communications specialist to ensure that our keyword descriptions are informative with appropriate messaging and link back to appropriate web pages Implement/manage all bids and positioning on PPC engines Monitor the performance of keywords and make adjustments where necessary to improve performance Track performance and expenditure by region and keyword to ensure that we achieve the best performance within the assigned budget Maintain a master list of all the keywords registered worldwide Research current trends and keep up to date on all SEM marketing strategies, engines and current events. Manage the company's Internet Natural Search Optimization: Optimize Digi?s performance in the natural search on both Yahoo & Google & MSN across the regions, this would include:
-Work with the corporate communications specialist to look at the written text on our website, define a set of keywords for each product family working with the Product Managers and put in place a process & guidelines for these words to be used to impact our natural search across the regions
-Monitor our natural search performance on all of our major keywords across the regions and work with the web team to optimize the key components relating to search engines including content and metatags are up to date so that we can maximize them to improve our natural search rankings
-Monitor our competitors natural search rankings Work with the Director or Marketing and Marketing Communications Manager to implement various on-line marketing campaigns Research appropriate on-line marketing campaigns for Digi   Implement campaigns and work with vendors to provide appropriate digi materials   Coordinate creation and manage timelines of materials with the creative team   Track all campaigns and provide reporting on results/ROI   Maintain Pivotal and Urchin (company's software tools utilized by other departments) with all marketing campaigns  Receive and schedule all MPRs for web-related projects   Communicate necessary tasks to web team and keep all projects on scheduld   Conduct weekly status meetings and update Robohead as needed with status update   Maintain Misc, Project schedule   Create and Maintain web templates for Robohead Establish an overal metrics that effective captures the value and quality of programs

Position Requirements: Bachelor's degree in Marketing, Communications or related field 0-2 years of marketing communication experience, especially via the Internet Internet savvy with great technical skills Knowledge of Google, Yahoo and MSN paid for keyword programs highly desired Working knowledge of Microsoft Office Excellent communication skills (oral and written) Great project management skills with the ability to manage mulitple projects at one time Attention to detail