KGTV - Digital Media Manager

The McGraw-Hill Companies is one of the world's leading providers of information services and publishers of educational, business and professional information


The McGraw-Hill owned TV Station in San Diego is currently seeking a Digital Media Manager.  This position will primarily be responsible for the strategic direction and implementation of the stations’ digital media initiative.  To meet station goals, the successful candidate will develop, implement and market products that:
? Reinforce the presence of the station in the local community online
? Leverage new media (blogs, RSS, search etc.) to encourage the local community to interact with the station and each other
? Provide a resource to empower the local community
? Aggregate community information on a digital platform
? Support and promote local broadcast content online
? Utilize broadcast capabilities to create innovative local market content for the web
? Facilitate the exchange of ideas and promote commerce within the local community.


Candidates must exhibit an entrepreneurial spirit with demonstrated leadership qualities; have hands-on capabilities with current web technologies; an understanding of local advertising and local news media; the ability to communicate that knowledge into language that is understandable to all employees of the station. Previous experience developing online businesses preferred.