MARKETING DATA ANALYST

First NLC Financial Services, LLC is a wholly owned subsidiary of Friedman, Billings, Ramsey Group, Inc. (NYSE: FBR), a multibillion dollar investment bank with headquarters in the Washington, DC metropolitan area and offices located worldwide. First NLC is a leading sub-prime home mortgage lender that has earned a reputation as a solid force in the industry. We have seven fully staffed operations centers - two in Florida, three in California, one in Kansas, and one in Illinois and numerous branch offices nationwide.

 

DESCRIPTION:Reporting into the Senior Vice President, Chief Marketing Officer, the Marketing Data Analyst is responsible for providing detailed and extensive reporting, tracking and analytics for all retail and wholesale marketing campaigns. This position is based in Concord, California.

 

MAJOR RESPONSIBILITIES:

 

? Provide expert guidance and oversight for all analytical efforts within the marketing department

? Ensure sound analytical and statistical rigor are being balanced with business requirements

? Direct and use advanced statistical /data mining techniques and draws upon direct business experience to analyze business problems, outline potential solution options and develop recommendations

? Design, perform and present research studies using data from a variety of internal and external data sources to solve business problems

? Develop and oversee all quality control and operational processes to ensure accuracy and efficiency

? Identify opportunities where data/analysis may be leveraged in order to size and segment markets and support other marketing and sales initiatives

? Direct  team members to design and generate standard marketing/program reporting application tools

? Design and generate ad hoc marketing/program reports/analyses

? Design, develop and manage marketing research projects

? Participate in lead generation and distribution, tracking and segmentation for retail business

? Measure and report on return-on-investment and other success indicators

 

SKILLS PREFERRED:

 

? BS in Mathematics and Statistics

? Minimum 5 years significant analytic experience in data analysis, statistical modeling, data mining, business modeling, marketing, finance, operations management

? Working knowledge and hands on experience with marketing research and analytics tools

? Superior organizational, communication and planning skills, written/verbal presentation, and the ability to present complex analytical information in a clear and concise manner to a variety of audiences, in large and small groups, including senior management at top-tier companies

? Proven ability to lead by example by being capable of, and willing to get involved at the detailed problem solving level with key customers

? Strong problem solving skills, demonstrated diligence and attention to detail

? Experience in multi-channel marketing a plus (Search, Online Media, Direct Mail)

 

We offer competitive compensation and benefits package including 401(k) and stock options. We also offer a rewarding, friendly work environment, and business casual attire.