Manager - Account Planning

For the Manager, Account Planning, we are seeking a professional with 5+ years experience in online marketing/media, account planning or project management to provide consumer online insight, using such information as demographics, psychographics and other information to provide fresh insights. This position will also act as the liaison between the media and assigned client service team to strengthen inter-departmental communications and deliverables against volume goals and program strategy.



Responsibilities include:

? Researching and presenting online consumer perspectives to Media, Client service and Creative teams

? Developing strong relationships with media team, creative teams, account team and analytics department to drive better output and efficiencies

? Identifying and presenting opportunities for process improvement to continuously optimize cycle times, deliverables, processes to ultimately quicken time to market
  Communicating consumer insights into creative and media buying process

? Maintaining an in-depth knowledge of client businesses, both from a current situation perspective, as well as a historical perspective

? Managing the working relationships between Media and the Client to achieve solutions for client issues

 Our ideal candidate is:
  A graduate, preferably with a degree in Marketing
  Experienced in utilization and deploying methodologies for managing appropriate strategic resources

? Knowledgeable of online research tools such as Comscore, Nielson Net Ratings, etc.

? Experienced in research methodologies and able to analyze research/marketing data
  Able to manage multiple accounts within assigned vertical
  Computer literate, including competency with Microsoft Office suite and project management software and tools

? Skilled in managing and working with client and media service teams

? Comfortable in a fast-paced, dynamic environment
  Highly resourceful, motivated and able to work well within a team and independently 

*Agency experience and knowledge of financial services a plus 

 

MAIL/FAX/EMAIL -  Resume, that must include salary history to: Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201, fax 847-556-1468 or e-mail