Manager, Consumer Insight & Brand Strategy

For quick consideration apply here

Job Summary:
This position will manage all aspects of product, communication, positioning, consumer and product research. The incumbent will be expected to provide insight as well as data-driven research results. This position requires building close working relationships with Mazda Corporation (M.C.), Mazda?s advertising agency as well as outside vendors.

Key responsibilities:
* Plan for research needs in the areas of marketing and product planning
- Anticipate product-driven research activities
- Plan for major vehicle and communications launches
* Identify appropriate means / methodologies to obtain required data and insight
* Choose the vendor best able to deliver the research at a cost-effective level
* Interpret ongoing and syndicated studies dealing with advertising, demand, shopper and owner research and produce actionable recommendations based on findings.
- GfK Purchase funnel and ad tracking
- Maritz New Owners and Avoiders studies
- J.D. Power product and consumer studies
- Global Insight production, sales and economic studies
* Plan and manage product and marketing clinics
- Design and positioning clinics
- Advertising concept and copy testing
- Early buyer studies
* Execute ad hoc studies as required
* Provide research-based insight into emerging consumer trends which may affect Mazda?s business
* Manage a multi-million dollar budget
Qualifications:
* Bachelors degree (preferably in Marketing or Business) or equivalent experience
* Plus a minimum of 5 years related experience
* Previous experience in an automotive environment and current on automotive and consumer trends
* Project management skills
* Knowledge of research methods and strategic planning
* Strong negotiation skills and knowledge of budgeting practices
* Strong strategic capabilities and analytical skills
* Possess a consumer mindset and be a strategic thinker
* Ability to motivate and inspire
* Excellent communication skills

For quick consideration apply here