Manager, Customer Acquisition Marketing

About our company
BMG Columbia House, Inc. is the world's largest direct-to-customer distributor of music and movies. The company's brands include BMG Music Service, Columbia House and CDNow. BMG Music Service is the leading direct-to-customer distributor of CDs and offers over 14,000 titles provided by the four major music groups and over 100 independent record labels to members. Columbia House is the largest direct marketer of DVDs in the United States and Canada with over 9,500 titles from which to choose provided by most of the major motion picture studios. BMG Columbia House, Inc. reaches over 16 million music and movie fans via club catalogues and websites (www.bmgmusic.com and www.columbiahouse.com) Based in New York City, the company is part of DirectGroup Bertelsmann.

Your tasks
Work closely with Marketing Acquisition team and other functional areas to develop and execute new member acquisition promotions to maximize profitable enrollments. Coordinate the implementation for multi-channel and multi-source efforts across 4 music clubs and 2 dvd clubs. Ensure that all campaigns meet business requirements and are completed on-time and within budget.
Size universe and implement contact strategy for all telemarketing and email initiatives including list segmentation, merge purge and model development.
Collaborate with Business Analysis department to create and execute list plans for campaigns.
Manage the selection and timely processing of files, facilitate communication with telemarketing service vendor and m/p vendor, and reconcile output counts through to billing.
Analyze results and trends on a list and campaign level to recommend roll-out strategy for lists and to identify opportunities and risks to marketing plans.
Explore and develop new sources of leads for incremental enrollment opportunities and keep abreast of industry changes.


Our requirements
5+ years direct marketing experience with minimum of 2 years involvement in client-side acquisition marketing; telemarketing experience a plus
Exceptional analytical skills (Microsoft Excel proficiency mandatory) and excellent attention to detail
Strong organizational, interpersonal and communication skills
Ability to perform well in a dynamic and fast-paced environment
Must have BA; MBA a plus








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