Manager Customer Insights

Manager - Customer Insights

Summary

Managers in the Customer Insights group are responsible for the day-to-day leadership and management of small to mid size research analyses and engagements.  They are responsible for achieving client objectives and implementing projects that they develop in conjunction with senior Customer Insights staff, the Client Lead, and the client.

Qualifications

Job Experience

5 to 10 years experience in quantitative research and survey development.

 

Education

Bachelor degree required. Master degree preferred.

 

Skills

? Strong marketing strategy skills

? Strong leadership skills

? Strong people management skills

? Strong client management skills

? Strong research and analysis abilities

? Strong interpersonal skills

 

Responsibilities

Essential Job Functions

Client Management

? Support internal and external client requests relating to customer insights and research engagements

? Be able to discuss client business knowledgeably

? Ability to effectively work with Client?s research team

 

Project Management

? Lead development of small to mid-size projects and contribute to development of larger projects

? Create SOWs with senior staff

? Estimate budgets for small to mid-size projects under direction of senior staff and assist in this process on larger projects

? Lead day-to-day management of all aspects of projects

? Leverage existing resources as necessary in support of projects, including relevant case studies, client research, secondary research, etc.

? Independently develop qualitative and quantitative survey instruments

? Hire, brief and manage research vendors

? Provide up-to-date and accurate status reports to clients

? Lead internal work sessions and status meetings

 

Research and Analysis

 

? Conduct analysis of primary and secondary data in support of client projects

? Develop meaningful insights and findings from qualitative or quantitative research

? Develop preliminary conclusions and recommendations based on data analysis.  Finalize with senior staff.

? Build and construct final deliverables

? Effectively present findings internally and to clients on small to mid-sized projects, as appropriate

 

Team Leadership

? Train junior staff in research fundamentals, methods and data analysis

? Co-lead internal training sessions on topics relating to interactive research methods and/or relevant project learning

? Manage internal relationships with other Modem departments/teams

 

Practice Growth

? Contribute to the development of the Customer Insights group through communicating value, improving service offerings, and identifying new opportunities





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