Manager Marketing - Channels

ConAgra Foods, Inc. (NYSE: CAG) is one of North America's leading packaged food companies, serving grocery retailers, as well as restaurants and foodservice establishments. The company employs more than 40,000 people and has annual revenues of $15 billion. ConAgra Foods offers dozens of famous brands such as: Healthy Choice, Van Camp's, Butterball, Armour, Parkay, Banquet, Hunt's, Peter Pan, Wesson, Marie Callender's, Slim Jim and Orville Redenbacher's.

The ConAgra Foods culture supports strong, self-reliant leadership capable of working in an evolving and matrixed team environment. The down-to-earth, pragmatic environment is focused on results, and employees are passionate about making a difference.

Manages a substantial and complex group of channels and regional brands. Responsible for the development and implementation of annual marketing plans including situation assessment, market growth strategy, pricing, promotional programs, product innovation and renovation, packaging, and distribution. Leads implementation of plan, analyzes results, and implements course correction, as necessary, to achieve company objectives. Works closely with Brand marketing, Consumer Insights, Trade Marketing, Sales, and Operations.Plan Implementation and Control (40% time)
Implement marketing elements of annual business plan including pricing, promotions, marketing support programs, new products, packaging (structure and graphics) and distribution expansion
Lead weekly cross-functional steering team for assigned businesses
Monitor progress, analyze causal factors and recommend course corrections to achieve plan

Financial Management (15% time)
Monthly financial statement updates

Opportunity/Risk management
Planning 15% time
Develop strategic and annual plans
Propose strategic direction and priorities including development of strategic and annual plans
Develop strategy for growth including product innovation, distribution expansion, pricing and promotional tactics, and marketing support programs

Market Analysis (10% time)
Analyze shopper behavior and identify implications for the business
Analyze industry/channel trends and implications for the business

Brand Insights & Collaboration (10% time)
Collaborate with Brand Managers on priorities and ensure channel and brand alignment on product, package and promotions

Supply Chain Collaboration (5% time)
Monthly forecasting and direction for inventory management

Management Reporting (5% time)
Weekly update of sales status and key consumer, customer, or competitor highlights
Weekly key project updates
Minimum 5 years experience in food industry Marketing, or related experience
Proficiency with syndicated data (IRI, Nielsen or equivalent) considered a plus
Bachelor's degree; MBA preferred

ConAgra Foods offers a competitive benefits package, including comprehensive medical, dental and vision plans; life insurance for yourself and your dependents; short-term and long-term disability plans; flexible spending accounts; 401(k) retirement savings plan and company paid pension plan. Additional benefits we offer include, but are not limited to, a stock purchase program; tuition reimbursement and an Employee Assistance Program (EAP).ConAgra Foods, Inc. is committed to the provision of equal employment for all qualified persons in all job classifications in recruitment, selection and promotion without regard to race, color, religion, age, national origin, gender, veteran status or disability or any other protected characteristics.


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