Manager, Public Relations

Jamba Juice

Manager, Public Relations

 

 

Taking its name from the African word "jama," meaning to celebrate, Jamba Juice is very much an American entrepreneurial success.  Founded in 1990 as The Juice Club by Kirk Perron, Jamba now operates nearly 600 stores nationwide (combined company-owned and franchised).  Jamba, headquartered in San Francisco, also has partnership agreements with area developers in Hawaii and Texas and operates stores on college campuses and in airport locations across the country.  Our locations are unique and colorful quick serve restaurants with annual volume ranging from $.4m to $1.5m and are often found in freestanding, outdoor malls to accommodate our active customers.

 

Primary Role:

Accountable for developing and executing overall Public Relations strategy to continue to build and position Jamba as a premium, innovative brand in the consumer, business and trade press.  Includes managing national and regional PR agencies, working within cross functional teams to create integrated PR/marketing programs, identifying key brand messages that support company objectives, media preparation for both proactive and reactive press opportunities, and communicating results to internal shareholders.

 

Primary Functions:Develop and execute PR strategy to position Jamba appropriately in the consumer, business and trade press and support annual marketing calendar Lead day-to-day management of national PR agency and regional agencies



Media Relations FunctionsAct as primary company spokesperson for day-to-day external inquiries. Media train and prepare spokespeople for both proactive and reactive press opportunities Identify key brand messages and create press materials that support brand initiatives and opportunistic company news Maintain, update, communicate company PR/Media Relations policies; create new policies where needed

Brand / Product PRCreate communication plans and execute PR activities to support product launches and seasonal in-store programs Work with Regional Brand Marketing team to create synergistic PR and regional marketing programs Evaluate and manage all product placement opportunitiesLead all in-store shoots and filming as well as celebrity outreach



Other FunctionsSeek out and secure speaking opportunities for key executives. Prepare speeches and prep speakers Interface with Investor Relations function to develop consistent, aligned company messaging Work with cross-functional teams to roll out PR crisis communication plan Work with Director to determine budgets for PR/presence programs and manage national budget Maintain media results and communicate to internal stakeholders



Requirements:Successful experience in driving Public Relations discipline within a company (minimum 5 years); including acting as a company spokesperson, managing agencies, developing news hooks, working with both consumer and business media Excellent verbal and written communication skills Demonstrated ability to bring integrated marketing programs to life; strong project management skills Ability to develop key messages in both proactive and reactive media situations Able to effectively collaborate with regional marketing team and cross-functional project teams Demonstrated strategic thinker, high initiative and results oriented

 

NOTE:  In late December 2006, Jamba Juice will be re-locating its headquarters from San Francisco to the East Bay, most likely Emeryville.  The final location has not been finalized as of yet but the lease on our San Francisco Support Center is up at the end of December necessitating a move.