Manager/ Sr. Manager, Marketing- Home Finance

 

POSITION SUMMARY:

This is an integrated role requiring a combination of quantitative strategy, acquisition and account management marketing skills, and strong interpersonal skills to drive home finance acquisitions and new product development.  The ideal candidate will be a marketing strategist, quantitative, have excellent demonstrated strategic analysis skills and good business sense. The position will focus on driving the mortgage and home equity acquisition process and building a customer communications strategy.  The role will also be responsible for developing and delivering against a marketing plan and goals, analyzing our current marketing program effectiveness, and measuring the economics of marketing results. 

 

ESSENTIAL JOB FUNCTIONS: 

Acquisition/account management marketing strategy development and implementation (60%)  Candidate will analyze customer segments, market trends and competitive landscape to drive recommendations on product and marketing strategies.  Will identify and size marketing initiatives and opportunities and build business cases for implementation and rollout.  Will work with marketing leadership team to build out annual strategic plan and budget.  .  Review competitive intelligence and build product economics and forecasting models to identify products with competitive advantage

?  Acquire high NPV customers

?  Direct marketing program management

?  Optimize marketing channel mix and budget

?  Build a solid customer communication plan

?  Develop new products/value propositions/tests based on insights

?  Solicitation control and test strategy

 

Marketing effectiveness analysis(20%):  Will work closely with FP&A and Marketing analytics to build well grounded NPV models and long term strategic planning tools.  Will analyze campaign effectiveness and test & learn results.  Will recommend marketing tactics based on learnings and will propose new, high leverage tests. 

?  Manage test evaluation

?  Manage prospect/customer segmentation and targeting

 

Marketing management: (20%)  Candidate will manage creative services and direct report in day to day marketing campaign management for all new programs.  Will work across the organization to ensure that all aspects of new campaigns are covered ? operations, training, marketing services, product management, legal, and compliance.

?  Oversee implementation of product strategies across marketing

?  Coordinate integrated branding strategy for the products

 

OTHER POSITION RESPONSIBILITIES:

Assist in driving senior management communications and ad hoc analysis (15%)



MINIMUM/REQUIRED QUALIFICATIONS:

Required skills:

?  Strong direct marketing skills from a highly quantitative knowledge based marketing organization

-  Strong knowledge of marketing plan creation and budgeting process

?  Very comfortable performing detailed, quantitative financial and marketing analyses.  Able to build detailed cash flow models and influence others to make decisions on the results.

?  Must think strategically. 

?  Extremely proficient in Excel

?  Excellent communications skills.  Comfortable making presentations to senior management.

?  Must be proactive and capable of self-directed work, but also be a good team player.  Needs to be able to build relationships with other groups and get organizational alignment for initiatives.

?  Proficient in power point

?  Ability to manage and train new analysts

 

 

Bachelors degree in quantitative field (e.g., hard sciences, quantitative economics/finance, mathematics), or marketing with course work in economics and finance.

 

Minimum GPA 3.5

 

Experience running a large direct marketing customer segment for a home finance company or other lending company  AND/OR business strategy consulting experience (pure strategy).  Will ideally have experience in competitive intelligence, competitive financial modeling and forecasting.

 

Minimum 5 years experience, 6 preferred.