Market Manager, Repair (130231-560)

Responsible to develop and implement marketing plan for specific Endoscopy products and related services. This includes: market strategy, product launches, product life cycle management, pricing, customer segmentation and position and competitive analysis. In addition, this role will be responsible for development of downstream marketing materials and tactics including advertising, PR, market research, publications, forecasting, budgeting, and support activities.

1. New Products Responsible for presentation of new product opportunities, maintenance of product progress through key milestones and the launch of new products. Includes:
? Collaborate with R&D to accurately translate customer needs to product features as well as the completion of milestones to ensure a timely launch
? Collaborate with clinical studies group to establish a pipeline of strategically designed clinical studies
? Communicate project status and challenges and make recommendations for swift and appropriate resolution
? Develop all relevant financial analysis and plans
? Interdisciplinary task force leader

2. Business/Financial Management Responsible for interfacing with cross-functional teams to ensure revenue objectives are met. Specific deliverables may include:
? Analyze product costs, develop forecasts, establish list pricing, and evaluate financial impact within knee repair market
? Develop and analyze all product demo programs
? Forecast and plan inventory requirements
? Develop and execute product portfolio marketing strategies to achieve revenue, profitability and market share objectives. Establish metrics and measure the success of these programs
? Liaise with other business units and divisions to leverage new and existing product technologies to maximize sales

3. Market Management Act as liaison with field sales management and consulting surgeons to evaluate, validate and deliver marketing strategies and programs. Drive the product marketing message through all communication channels by partnering with internal and external communication resources and functions. This includes:
? Support of surgeon consultant activities. Communicate project updates and obtain feedback from key surgeon customers on an ongoing basis
? Support corporate and industry meetings to promote Knee Repair products and educate surgeons on how to use them
? Partner with appropriate departments to identify and develop surgeon champion site and customer training programs
? Develop and execute all aspects of the Knee Repair marketing plan, including collateral media development, interactive media, web education, sales training and advertising.
? Develop and execute Knee Repair tactical programs designed to maximize brand equity and achieve sustainable growth
? Design, develop and participate Knee Repair market research and competitive analyses
? Perform SWOT analyses and related activities

4. Customer and Sales Support Provide ongoing internal and external customer support through regular on-sight and telephone interface

Required Skills:

B.A./B.S. in marketing or business administration, MBA desired.
(8)+ years demonstrated commercial experience, preferably in a healthcare industry.
(3)+ year marketing experience desired.
Sales experience a plus.
Organizational Skills (incl Time Management). Ability to handle multi concurrent projects and tasks.
Self-Motivated and Results Driven, Sales Planning, Analytical Skills, Communication Skills

Please apply online at:
http://hostedjobs.openhire.com/onlinejobs/jobs/submit.cfm?fuseaction=dspjob&jobid=130231&company_id=15560&version=1&jobboardid=24