Market Research - Business Analyst

As an Analyst in the Strategic Business Analysis (SBA) group, you will participate in market research related tasks. You will be involved in the design, development and presentation of customer-based analyses for Targetbase clients. These analysis projects are focused on helping our clients maximize direct-to-consumer effectiveness with a particular emphasis on customer acquisition and retention. While the source of data varies from one project to the next----some data comes from survey instruments and some data comes from customer databases----each project will require hands-on manipulation of data in the course of finding consumer insight for our clients.

Analysis projects generally fall into one of the following categories:

Reporting: You will design and produce routine performance reports, perform ad hoc queries of certain data repositories and help implement business intelligence initiatives

Custom Research: You will design survey methods and write questionnaires for the purpose of collecting consumer information/attitudes/perceptions. You will engage with various research vendors to secure estimates and see the survey to completion.

Customer Segmentation: You will assign customers and/or prospects to marketing segments based on business rules that you define along with other team participants.

Predictive Modeling: You will score customers and/or prospects on their likelihood to behave in a pre-defined manner using a variety of statistical techniques.

Measurement: You will measure the effectiveness of one marketing communication over another and will carry out the tasks necessary to see the measurement, and to a certain extent conclusions, to completion. Knowledge of experimental design in database marketing is helpful.



Requirements:

? Bachelor or Master Degree in Marketing Research, Statistics or some other quantitative business discipline
? 0-2 plus years work experience, New grads encouraged to apply
? Working knowledge of SPSS or SAS
? Strong analytical/mathematical skills
? Experience with MS Office applications (Word, Excel, Powerpoint)
? Ability to multi-task and manage conflicting deadlines in a team environment
? Ability to interpret analytical findings from a business perspective


Other Important Qualities.
?Self-motivation and direction
?Teamwork orientation
?Communication and presentation skills

Interested parties should submit their resume to targetcareers@targetbase.com If you would like to learn more about us please visit our website at www.targetbase.com

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Targetbase is an equal opportunity employer