Market Research Senior Analyst

The Modeling Group is a dynamic and growing market research company located just minutes from the Metro North Train Station in vibrant Downtown Stamford.  Our business provides our Fortune 500 clients with insights through Marketing Mix Modeling and Analysis.  Our focus is on providing high-quality personal service and exceptionally customized analysis and deliverables to our clients. 



We help provide answers to key client questions, such as:

 What is the right spending mix across marketing mix elements (TV & Print Advertising, Coupons, In-Store Promotions, Price Discounts, etc)?

 How can I improve tactics for each of my marketing programs?

 

The Senior Analyst is responsible for using quantitative methods to assess the impact of marketing vehicles (pricing, promotion, TV & print advertising, coupons, etc.) via Marketing Mix Modeling.  Senior Analysts will provide project leadership and work closely with managers and junior analysts on all aspects of project work including preparation of data (internal and syndicated sources), model development (including multivariate, time-series regression using SPSS), interpretation of model results, and building client presentations.  The Senior Analyst will also provide training and assistance to junior analysts on methodologies, product and industry information. 

 

Responsibilities include:

 

Create and transform variables for input into models

Prepare non-standard data sources

Specify Multivariate Models including OLS Regression using SPSS

Interpret findings and draw conclusions from model results

Compute Return on Investment and other key metrics

Build client presentations

Simulate what-if scenarios and volume forecasts

Client service responsibilities

 

Requirements:

 2 ? 4 years of market research experience including marketing mix modeling preferably on suppliers? side.Able to work independently with minimal levels of supervision.Possess strong understanding of statistics, especially in areas of multiple-linear regression.Solid understanding of the consumer packaged goods industry.Experience in the practical application of statistical analysis to address business issues.Detail oriented with excellent analytical and problem-solving skills.Excellent communication skills. Must be able to effectively manage time and a variety of responsibilities. MS Office proficiency required. Experience using SPSS / SAS.Bachelor?s degree or equivalent experience, preferably in Marketing, Economics, Statistics, Industrial Engineering /Operations Research, Quantitative Psychology or Sociology. Advanced degree in related field preferred.