Marketer, Regional Marketing - Thomson West

DESCRIPTION

 

The Thomson Corporation is a leading global provider of integrated information solutions to business and professional customers.

Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. We serve more than 20 million information users in the fields of law, tax, accounting, higher education, reference information, corporate e-learning and assessment, financial services, scientific research and healthcare.

The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).

 

Our employees embrace a number of commonly shared values - collaboration, accountability, customer focus, a bias toward action and results, appreciation and respect for diversity, entrepreneurial spirit and, at all times, the highest ethical standards.  These values represent the behavior each employee is expected to exhibit in their role.  In our view, fostering a culture that embodies these values will lead to success and growth for our employees and our business.

 

The Thomson Corporation is proud to be an Equal Employment Opportunity/Affirmative Action Employer.

The Marketer position is responsible for executing jurisdictional marketing plans and programs to drive new sales and renewal revenue growth across all supported Segments in the region.

 

Major AccountabilitiesExecute jurisdictional marketing programs in support of new sales and renewal revenue goals Manage program costs within allocated budget Assist in identifying market opportunities by message development, customer identification, channel coordination, and program production and analysis. Perform analysis of customers, programs, markets, and competition and conducts cost/benefit analysis to facilitate marketing strategies and opportunities. Contribute to the development of regional marketing strategies, campaigns, tactics, plans, programs, and budgets. Collaborate with Segment and PAMD Marketers to identify best practices and share program results and key learnings, including benchmarks and supporting metrics Responsible for documenting marketing programs and preparing regular activity reports Provides program level support for jurisdictional product marketing as required

 

Financial ResponsibilityManage costs associated with program execution Track project costs and provide budget forecasts for cost/benefit analysis of programs


TravelThis position requires periodic travel (approximately 20%) throughout the assigned jurisdictions as well as occasional to West headquarters in Eagan, Minnesota


QUALIFICATIONS

 

Education and ExperienceFour-year college degree in business or marketing related field, MBA preferredMinimum 3-5 years marketing or related experience

 

Knowledge and SkillsStrategic thinkingStrong analytical skills; ability to understand and work with dataExcellent organizational, writing and communications skillsStrong project management skillsHigh level of initiative; ability to meet deadlinesFamiliarity with legal and regulatory publishingFamiliarity with market research activitiesFamiliarity with traditional marketing communication mix

 

LocationPosition is located in a divisional office in New York City

 

For immediate consideration, please click here: