Marketing Analyst, CNBC.com

CITY: New York

STATE: New York

COUNTRY: USA

Essential Functions (Responsibilities):
About the Opportunity
The Marketing Analyst will work with the News Market Manager and Director in support of all sales initiative for CNBC.com. The Analyst will also hand-in-hand with the Online Sales Director providing marketing tools, research analysis and promotional materials in the support of revenue driving initiatives.

Job Purpose
The Marketing Analyst will develop marketing solutions and communications used in the marketplace in support of online advertising/promotional sales for CNBC.com. Additionally, position will work as a liaison between the Sales team and the CNBC.com development team ensuring a clear and concise line of communication between both teams.

Essential Functions
Deliver operational and strategic marketing support for multiple CNBC.com
Develop/Describe integrated marketing solutions across CNBC and all NBC News Properties
Achieve and maintain fluency in relevant interactive technologies (e.g. wireless, broadband, sync-to-go)
Customize site presentations and proposals
Develop and execute marketing collateral materials (e.g. web site presentations, online proposals, program one sheets, ratings highlights, flash emails, sales videos) to position CNBC.com sites to agencies and advertisers
Interface with multiple sales personnel and translate their needs into marketing materials
Prepare analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
Analyze categories to develop opportunities for CNBC.com
Act as liaison between Sales and CNBC.com development team

Qualifications/Requirements:
Minimum of 3 years of agency experience, ideally at an interactive agency
Bachelors degree

Desired:
Familiarity with online terminology
Clear understanding of the financial/business media landscape
Strong organizational skills with the ability to simultaneously manage multiple projects
Strong business writing skills including presentation development
Understanding of the creative development process (particularly online)
Familiarity with the development and execution of promotions
Strong interpersonal skills that are demonstrated with both internal and external clients
Knowledge of business/financial media with background in marketing and the sales process towards this target audience
Thorough knowledge of Microsoft Word, PowerPoint and Excel
Knowledge of web technologies at a strategic level including:
-Online advertising and media practices
-Online advertising measurement
-Website development process
-Website measurement
-Search Engine Marketing
High-energy, positive attitude
Demonstrated ability to develop innovative ways to address advertiser needs

General:
Job # 536520