Marketing Analytics Manager (41426 NQ)

DESCRIPTION OF THE JOB AND RESPONSIBILITIES:
Provides analytical leadership in acquisition, analysis and integration of marketing and sales information for brand planning, forecasting, and evaluation of key strategies and tactics. Responsible for developing brand objectives on pricing, spending mix, advertising and promotion practices for measurable volume and profit response increases. Directly influences operationalization of annual/quarterly forecasts and course corrections.

 

MINIMUM QUALIFICATIONS AND REQUISITE SKILLS INCLUDE:
All Career Network applicants must have 18 months in current assignment.

Required Desired/Will Train
Degree/Certifications (must be completed): MBA

Willing to travel 5

Minimum 5 years of experience in marketing analytics

Minimum 5 years of experience in modeling and forecasting applications

Additional General/Technical Skills:
Working knowledge of IRI and Nielsen Databases 

Broad understanding of data sources, tech and systems 
Understand category and brand performances and drivers