Marketing Assistant to the President

POSITION SUMMARY

 

The Marketing Assistant to the President will be expected to have leadership potential and function as an innovative and strategic marketing partner with the President to grow the company in a distinctive range of BtoB services.

 

Primary Responsibilities

 

?  Work closely with highly successful CEO to develop, manage and extend the company?s markets through analysis and leadership.

?  Working closely with product development, sales channels and financial teams to develop and implement successful growth strategies.

?  Provide regular status updates.

 

Basic Requirements

 

?  Solid understanding of the internet as an information and marketing channel.

?  2-3 years (maximum) marketing experience with strong track record post MBA.

?  Strong analytical, quantitative and computer skills as well as leadership ability.

?  Strong written and verbal communication skills, with sound attention to detail and exceptional follow-through.

?  Ability to function in a rapid growth environment. 

?  A team player, with a roll-up-the-sleeves attitude, and a willingness to operate at all levels; an entrepreneurial mindset.

?  An MBA or M.S. in Marketing.

?  Helpful experience: Demonstrated success in developing, building and managing integrated marketing campaigns. Experience with mass marketing and/or traditional media companies.

 

If applying for this position, please show in your cover letter how you meet these basic requirements.

 

THE COMPANY

 

With seventeen straight years of growth, Progressive Business Publications (PBP) is one of the fastest growing companies in the United States providing specialized information to over 150,000 organizations, including all the Fortune 1000 (80% to businesses, 20% to government, professional, non-profit groups). As a mid sized company,  PBP is in the enviable position of having no customers responsible for even 1% of sales.  As most of its growth has been organic, margins are over double the industry average and PBP has no debt.  This has allowed PBP to remain a well capalized, highly independent, innovative, privately held company.  PBP has grown to 9 product line divisions (2 are startups and 4 others commenced in the last 3 years, 3 of which are already substantial successes) with multiple channels of distribution (telemarketing, direct mail, e-marketing, fax and catalog, cross-sell).  The company is posed to double revenues again over the next few years. 

 

PBP places great importance on having a high performance, non-political, non-bureaucratic, continuous learning and collegial environment.  As only a successful, debt free, private company can do, its values-driven culture stresses best practices, quality long-term win/win thinking for both employees and customers, resulting in creative growth and unusually low employee turnover.

 

The industry leading success the company has experienced in the information industry can be attributed to both its quietly aggressive yet entrepreneurial marketing efforts, and its two core tenets.  The latter includes a strategy of ?specialization spells success? so that the company can be the best performer in given niche areas.  That has allowed the company to be targeted in its hiring practices and focused on leadership in its chosen markets.  The second tenet is the conviction that ?there are no good companies, only good people; change the people and you change the company,? fostering a culture of empowerment, a dedication to superb quality, and a passion for a learning environment that has kept PBP?s employees at the cutting edge of their profession.  This dedicated combination has created 16 years of continuing success.  Presently, the company has a strong team of marketing niche specialists.  As it looks forward to a future of continuing growth it seeks to add a strategic growth partner to the President with overall marketing responsibility.

 

 

MARKETING STRATEGY

 

PBP generates many tens of thousands of new business customers annually via telemarketing, e-marketing and direct mail.  The company has outstanding strengths in:

 

?  Telemarketing.  Its in-house B to B (no consumer) telemarketing is by far the strongest in the industry with 600 people located across 14 company owned and run sites.

 

?  E-Marketing.  Its e-marketing also has industry leading sales results in no small part due to the unusually large size of the B to B lists. 

 

?  Cross-Sell.  The company is organized to maximize cross-selling opportunities consistent with serving customer interests.

 

?  Technology, testing and customer focus.  The company gives its marketing efforts strong and efficient support with technology, testing and customer focus that has led to a clear competitive advantage.

 



DIVISIONS

 

?  PBP?s Subscription Only Newsletters.  The company produces 25 subscription newsletters covering 25 different functional areas.  Most are industry volume leaders.  Examples include CFO Controller Report and What?s Working in Human Resources.

 

?  The Center for Education and Employment Law.  The Center for Education and Employment Law serves executives in the HR and education fields by providing cutting-edge legal information through its newsletters, annual guides and desktop reference books.

 

?  Progressive Business Audio Conferences.  PBP?s Audio Conferences unit produces over 250 executive- level conferences annually that bring the top subject matter experts to thousands of the nation's top executives in the fields of Safety, HR, Sales & Marketing and Finance and more.  Included are over 100 annual conferences for lawyers on behalf of the National Constitution Center.

 

?  Progressive Business Compliance.  PBP?s Compliance unit helps customers meet their compliance obligations by providing federal and state labor law posters for all 50 states, as well as regulatory forms. 

 

?  Progressive Gifts & Incentives.  PBP?s Gifts & Incentives provides employee & customer gifts and incentives for recognition, employee motivation, team building and safety.

 

?  Better Buys for Business. PBP?s Better Buys for Business unit publishes the industry-leading Better Buys for Business series of office equipment guides, rating every model by every manufacturer.  (for further description, see company brochure entitled ?An Introduction to Progressive Business Publications and its Divisions.)

 

With hundreds of thousands of business customers, a large and highly competent editorial staff, a superb infrastructure, a content rich organization in multiple ways, a history of entrepreneurship and success fulfilling the marketplace?s challenging needs, the company is superbly positioned to effectively take on bigger publishing/media companies as the way business people get and use information changes.

 

Company:     Progressive Business Publications www.pbp.com

 

Location:      Malvern, Pennsylvania

 

To Apply:     email resume to Shayashi@pbp.com