Marketing Associate, Customer Relationship Management

Location: Riverwoods, IL UNITED STATES

Functional Area: Marketing

Min Pay Rate: $0

Max Pay Rate: $0

Pay Type: Year

Resource Type: Full Time

Job Description:
As an Associate on the Contact Management team, you will be part of Marketing?s internal CRM team responsible for helping formulate key cross-sell and servicing strategies across multiple customer channels to achieve business goals and deliver a brand-right customer experience. Your responsibilities will include testing new product offers throughout telemarketing channels, determining business rules and marketing costs for marketing and servicing offers, and identifying results for marketing tests, all using the cross-sell offer prioritization Customer Contact Strategy (CCS) application.



Fast-paced team is seeking driven, results focused individual that is innovative, open and wants to add diversity to an already strong team dynamic.



Other Responsibilities include:



? Assist with the coordination and implementation of testing new marketing offers across telemarketing channels including developing opportunity analyses and determining optimal target markets


? Take ownership of and distribute business rules for all marketing offers within the Customer Contact Strategy application


? Manage the marketing cost components of the offer prioritization tool including the coordination of time study information, business technology implementation, and impact analyses


? Provide results for strategy and offer testing within the Customer Contact Strategy application to understand business and customer impacts


? Manage Usage strategy within Customer Contact Strategy including opt-in offers and reminders


? Oversee all strategy change audits within Customer Contact Strategy


? Create and update Customer Contact Strategy guidelines to define customer scoring processes




SKILLS
Required:
QUALIFICATIONS



? 1-2 years of related business experience, including general use of business and marketing principles

? Excellent analytical and problem solving skills

? Excellent organizational skills, including the ability to manage multiple projects at once, with attention to detail

? Excellent communication skills and the ability to build relationships with multiple business partners including Marketing, Business Technology, Customer Service, Marketing Services, Risk and Finance

? Proficiency in Microsoft Excel, PowerPoint and Word



Desired:


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