Marketing Communications Director

 



Albert Einstein Healthcare seeks a seasoned communications professional with a demonstrated ability to develop and execute media and public affairs campaigns.  We are looking for someone to lead our communications and publications efforts and support our overall strategic plan.

 

Within our newly expanded Corporate Marketing/Communications Department you will:

 Develop public relations strategies that support Corporate Marketing and Communications? goals for AEHN and for specific programs, services, and key leadership/personnel. Supervise and implement execution of communications strategies and tactics, including direct oversight of all local, regional, and national media activity and related programs, including responses to key media sources, proactive outreach to consumer and trade media, editorial planning, and internal client PR programs.Collaborate with marketing staff and other client team members to develop and execute communications strategies that support and enhance marketing-specific initiatives.Along with VP, provide counsel to and assist senior leadership to manage crises/issues that may impact AEHN?s external and internal image. Oversee and manage employee communications strategy, in conjunction with the Vice President of Human Resources, to ensure employees? understanding and support of AEHN brand, vision, mission, business initiatives and other critical elements.Cultivate and manage relationships with key media contacts. Leverage relationships to garner significant news coverage that supports AEHN business and strategic objectives. Foster media?s knowledge of and preference for AEHN subject matter experts.Enforce all policies and procedures relating to communication with the media.  Represent AEHN through contact with the media and directs monitoring of the media while on any AEHN campus.Ensure spokespersons? comfort with media and interview process to ensure optimal outcome from media opportunities. Oversee necessary media training/skill development.Communicate and share information with staff on a regular basis.  Keep employees informed of new policies, procedures, new programs and other pertinent information. Also keep team members apprised of significant industry and client issues being reported through the media.Counsel and provide oversight of communications staff on PR/communications. Provide feedback, mentoring and professional development planning; discuss goals and accomplishments.Plan and conduct formal research to objectively measure and assess PR program results, and tracks media activity. Report results regularly to executive and internal teams. Enforce HIPAA and other legal guidelines regarding release of patient information to media.  Provides AEHN with 24-hour media relations coverage.  Supervise evening/weekend on-call responsibilities.Manage external vendors such as public relations agencies, consultants, and media trainers. Manage and monitors PR budget.

 

 

If you possess the following skills and/or experience, please submit your resume for immediate consideration:

 Bachelors degree in Communications/Marketing or related field.Minimum ten years progressively responsible experience in public relations/corporate communications.Demonstrated experience in developing and executing strategic communications plans.Demonstrated strong media relations skills and established relationships with key consumer and trade media.Experience in managing high-profile media issues and crisis situations.Demonstrated leadership skills and ability to work with diverse teams.

 

Albert Einstein Healthcare Network offers its employees unparalleled career opportunities including competitive compensation, attractive benefits plan including medical/dental/vision coverage, generous vacation time, tuition reimbursement and low-cost employee parking.

 

Albert Einstein Healthcare Network is a multi-entity system based in Philadelphia offering services in Acute/Level I Trauma Care, Skilled Nursing, Long Term Care, Behavioral Health,  Physical/Cognitive Rehab and Community Health.  Our prinicipal divisions are the Albert Einstein Medical Center, Willowcrest Skilled Nursing Center, Willow Terrace Long Term Care Center, the Belmont Center for Behavioral Health, MossRehab and Einstein Community Health Associates. 

 

Apply on line at www.einstein.edu