Marketing Database Manager

Overview:

 

The Marketing Database Manager is responsible for supporting the company?s direct marketing campaign planning and execution through the management of list selection, segmentation requirements, and analysis of campaign results, leading to achievement of campaign sales and profit goals.

 

Responsibilities:Recommends and implements customer segmentation strategies to ensure that every campaign effectively reaches the appropriate customer target audience.Conducts and manages direct marketing analytics including response modeling, regression analysis, profiling and segmentation, needs analysis, predictive modeling and other types of quantitative and strategic business analysis.Performs insightful analysis of campaign results and makes recommendations for future segmentation testing strategies, ensuring the company?s ROI.Creates, analyzes and interprets database-marketing reports for internal management.Creates customer loyalty strategies, comprehensive executions and measurement criteria to further Edgepark?s sales and customer initiatives through the analysis of demographics, purchase history, customer lifetime value and customer preference and interest.Incorporates marketing knowledge in identifying and tracking customer trends, marketplace opportunities, customer and prospect segmentation logic and customer responsiveness to touch points.  Makes recommendations on content and creative used in direct mail campaigns.Develop and conducts qualitative research, including surveys, questionnaires and focus groups.

 

Requirements: Bachelor?s degree in marketing, business, statistics or related field.  MBA a plus.Minimum of five-to-seven years experience in database marketing and market research, including data analysis, campaign management, marketing reporting, project management and statistics gained in a consumer-focused direct marketing environment.Strong analytical and problem solving skills, and statistical background with knowledge of sampling techniques, data mining and other statistics.The ability to communicate effectively in a changing, dynamic environment.Positive attitude with a willingness to continually improve the processes. Identify, support and demonstrate the Company?s culture and values as well as departmental sub-cultures to insure quality service to both internal and external customers.Ability to multi-task and prioritize projects.Strong PC skills in MS Office Applications to include Excel. Proficiency in SPSS or SAS.Experience in utilizing business intelligence software.

 

An Equal Opportunity/Affirmative Action Employer M/F/D/V