Marketing Manager -Customer & Shopper Insights

Marketing Manager -Customer & Shopper Insights

 

Momentum Worldwide is the leading full service agency specializing in consumer and shopper insights leading to more effective retail, sales promotion and event solutions.  Momentum is a unit of McCann World group, which belongs to IPG (Interpublic Group of Companies, Inc).

 

Check us out http://momentumww.com/

 

Momentum Atlanta has an immediate opening for a Customer & Shopper Marketing Insights Manager. 

 

The Qualified Candidate Must:

-  Have experience in the area of consumer marketing with a specialization in retail marketing and consumer/shopper behavior in the Supermarket Channel.

-  Be able to synthesize data sources (qual and quant) to determine a concise strategy by brand by customers influencing the consumers brand selection at the point of  purchase

 

Momentum?s office in Atlanta is located at 384 North yards Blvd., Suite 390, Atlanta GA 30313.

 

Title:  Customer & Shopper Marketing Manager

 

Overview:

 

- Momentum has a long-standing relationship with Coca-Cola as a strategic, full-service agency partner specializing in national and customer specific experiential marketing campaigns including: sponsorships, sales promotion, event marketing, CRM and loyalty.

- The area of shopper marketing has evolved in sophistication within the Company and we now need to recuite a Marketing Manager with subject matter expert in the area of consumer behavior in the retail space

 

Requirements:

 

- The candidate must have:

 

o Experience in the marketing of consumer packaged goods brands across a complex array of retail store formats including:

Supermarket, chain drug, mass merchandising, convenience retail and foodservice.

  Understand the drivers of purchase (occasions and motivation) and consumption (need states) and barriers faced by the consumer while shopping

o Experience in Category Management and the best practices of efficient consumer response (ECR) in Supermarkets

o A deep understanding of consumer research methodologies and their application

o Experience in the development of pricing and packaging strategies for fast moving consumber goods FMCG brands by channel.

o Proven leadership and client management capabilities. This person will interact with mid- to upper-level management at both agency and client.

o Demonstrated analytical skill and strategic thinking/problem solving.

o In conjunction with Planning develop the Agencies approach (process map, tools techniques, methodologies) to providing precision customer specific CSD activation strategies

o Ability to work within an environment of cross-agency/cross-discipline collaboration.

o Strong communication skills.

o Solid financial and budget management skills.

 

Description:

 

- Through a collaborative effort with national Coca-Cola customer program teams manage the development of account-specific shopper strategic plans by brand.

 

- Facilitate and Lead the strategic ideation process in developing account-specific shopper tactical plans and concepts.

 

- Oversee and manage at least one direct report (AE) in the development and execution of account-specific programs.

 

- Be the companies co-author of the Consumer Purchase Activation framework CPA

 

- Identify, manage and deliver overall Coca-Cola customer programming revenue for Momentum in accordance with annual projections.

 

- Act as a System resource and authority on the area of Shopper Insights

 

Experience and credentials:

?  MBA preferred.

?  BA required in Marketing or Research

?  8+ years of progressive client-side or client service experience focused against retail, category or channel management

?  3+ years of proven shopper insights or related research experience

?  Demonstrated strategic thinker.  Ability to concept, develop and advance high level marketing strategies

?  Exceptional client management skills

?  Proven success in leading a multi-disciplinary team in delivering exceptional (creatively and strategically solid) work while meeting financial objectives

?  Successful leadership of and ability to influence senior clients