Marketing Manager- Urban

Since 1983, the Signature Properties name has become synonymous with more than 50 fine residential communities and 5,000 homes throughout Northern California.  The Signature Properties? name represents some of the industry?s best talent in land acquisition, home design, construction and customer service.  Signature Properties? care and expertise are reflected in the planning and building of homes that are a source of enduring pride to their owners, and neighborhoods that are assets to their communities.

 

Signature Properties? tradition in homebuilding includes an extraordinary diversity in home design and neighborhood planning.  Signature is equally adept at building for the first-time homeowner as well as for those who are looking for a larger home.  As a result, the company is well-known for condominiums, town homes, traditional single-family homes and executive homes in both suburban and urban locations through the Bay Area and Sacramento?and for its premier golf club, Ruby Hill in Pleasanton.  Signature Properties builds commercial and retail properties with the same approach to creating lasting value.

 

All of the homes built by Signature Properties share one important tradition: the company?s commitment to providing quality new homes to our customers and community.

 

Role and Responsibilities

 

- Responsible for oversight and implementation of tactical consumer and Realtor marketing programs supporting the urban and corporate marketing strategic marketing plans.

- Support to the urban sales team.

- Work to improving marketing and sales departments? coordination with and support of other departments.

- Drive marketing concepts to presentation readiness, gain final approvals.

- Coordinate between company and vendor needs, oversee and manage project vendors.

- Insure relevance and accuracy of advertorial and public relations releases.

- Manage marketing and advertising contracts, in coordination with accounting department.

- Oversee internal approval process for brochure, floor plan, web site and sales exhibits through approvals with architecture and construction, insuring accurate materials are provided to the sales team on time.

- Maintain accuracy of information on the web site, working with web content provider and performing regular audits for functioning content.

- Maintain media plan, tracking placement, cost and resulting traffic and sales results.

- Manage sign programs, including managing keeping placement maps, inventory of artwork and sign face images, contracts, and site verification and replacement of repositioning as needed, removal at community completion.

- Coordinate with design and merchandising team on sales office and model merchandising needs, as well as model ?staging? arrangements.

- Coordinate production, delivery and installation of sales center and sales office displays, working with internal team and vendors.

- Maintain current pricing and hours of operation, updating all advertisements, web sites, communications materials, signs, sales offices and sales centers with pricing releases or hours changes.

- Manage marketing budgets, subcontractor contracts.

- Share management of Realtor rewards program implementation, including materials, monthly Realtor newsletter, web site and e-mail communications.

- Manage implementation of urban specific Realtor relationship programs, including implementation of supporting presentation and collateral materials, managing the process for tracking sales team visits to offices, and back-matching shopper and customer database for sales results.

- Event planning execution and coordination, for the scheduled shopper, home buyer, homeowner and Realtor events.

- Manage and audit collection of shopper and buyer information, oversee reporting systems and database.

- Manage department systems, process implementation and coordination for external trends report updates, including competition information and reporting, re-sales and MLS data, demographics and psychograpic reports.

- Manage interest list pre-marketing programs, including implementation of communications plan, database management and oversight, interest list status reporting.

- Assist in annual budget planning.

- Conduct Internet research as directed.

- Manage implementation phases of research as directed.

- Reporting, including marketing cost per sale, traffic achieved versus projection, sales achieved versus projection, interest list status versus point-in-time goal.

- Develop new ways to improve speed, efficiency and cost effectiveness.

- Continuously strive for improvement.

 

Skills and Background

 

- Ability to write and compose reports, and correspondence, proofread and confirm accuracy of materials.

- Detail oriented.

- Flexible.

- Skilled time manager, comfortable managing both short- and long-term deadlines, able to set priorities and define what?s most important.

- Proactive problem solver and an active team player.

- Able to travel to urban community sites, other travel as required.

- College undergraduate degree.

- 3 years experience in marketing management or the equivalent work experience.

- Skilled with Microsoft Excel, Word and Outlook programs.Access skills highly desirable.