Marketing Manager-West Academic

The Thomson Corporation is a leading global provider of integrated information solutions to business and professional customers.

Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. We serve more than 20 million information users in the fields of law, tax, accounting, higher education, reference information, corporate e-learning and assessment, financial services, scientific research and healthcare.

The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).

 

Our employees embrace a number of commonly shared values - collaboration, accountability, customer focus, a bias toward action and results, appreciation and respect for diversity, entrepreneurial spirit and, at all times, the highest ethical standards.  These values represent the behavior each employee is expected to exhibit in their role.  In our view, fostering a culture that embodies these values will lead to success and growth for our employees and our business.

 

The Thomson Corporation is proud to be an Equal Employment Opportunity/Affirmative Action Employer.



The West Academic Marketing Manager will provide leadership and expertise in the effective use of marketing channel strategies to achieve student preference goals for Westlaw and the transition of preference to generate future West revenue. This responsibility includes supporting the development of business strategies and the execution of marketing plans through the management of all available channels.

 

MAJOR AREAS OF ACCOUNTABILITY:

 Effectively manage and utilize multiple channels and marketing tactics to optimize use, preference and brand image in the law school marketManage development and execution of channel strategies and programs, support tools, and customer communication plans via the selected channels for West Academic.Interpret and analyze financial and market trends to ensure effective channel strategies and programs.Coordinate communication of all channel strategies and programs to appropriate West staff.Coordinate with internal groups to ensure that channel strategies and programs can be properly carried out and supported by current and new business systems.Analyze and develop procedures to measure and track success of channel strategies and programs.Present channel strategies and programs for West Academic to regional managers, account managers, and other SAM channel personnel at regular meetings.Coordinate with internal groups to ensure the success of channel strategies and programs targeted at the Academic market.Perform other related duties as assigned by management.

 

 































Qualifications

 Education and ExperienceB.A. in marketing, business or communications required. JD or MBA strongly preferred.

 

Knowledge and Skills

 Excellent project management skills, preferably in planning and conducting sales channel strategies and programs.Demonstrated experience in segmented marketing.  Demonstrated expertise in advertising, promotions, marketing concepts, and various channel strategies and programs.Demonstrated success in planning, conducting, and implementing channel strategies and programs.In depth knowledge of email marketing and some experience participating in or leading CRM activities.Demonstrated strong oral and written communication skills and excellent presentation skills; demonstrated comfort in relationships with management personnel at all levels; strong team orientation.Demonstrated organizational strengths including: flexibility, ability to meet deadlines, ability to work effectively under pressure, ability to make decisions independently, ability to manage and motivate others, and high level of initiative.

 

Previous Experience7-10 years business experience in marketing, with an emphasis on CRM and channel management.2 years of demonstrated experience in project management.Direct experience in consumer or student marketing a plus.

 

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