Marketing Mgr - Resrch&Lit Svs

About The Company
LexisNexis is a one-stop shop information provider to the legal, business, government and academic markets, with over 12,000 employees worldwide. Our customers can access over three billion searchable documents. As the premiere knowledge partner around the corner and across the globe, we provide information solutions integrated into our customers' daily workflow. This is elevated success at its best...smart, dynamic, passionate!

Responsibilities
The Marketing Manager - Research & Litigation Services adds critical product knowledge to our marketing group, as well as impacts revenue and profitability objectives in targeted customer segments by clearly understanding and responding to customer needs and linking them to LexisNexis online products and services. This position develops tactical plans and strategies that best serve targeted customer segments within product vertical, Research & Litigation Services. The Marketing Manager ensures the maximum revenue growth for the market area through tactical engagement with a cross-functional team.

Qualifications
1. Requires a BA or BS degree. MBA degree preferred
2. Requires a minimum of 3 - 5 years related technical and professional experience.
3. Skills required include business acumen, strategic planning, direct mail experience, creativity, leadership, interpersonal skills, quantitative analytical abilities and outstanding oral/written communication skills.
4. The ability to work effectively within a cross functional organization.
5. Expertise in legal research, client development, practice management or litigation services strongly desired.
---Location Flexible---
Accountabilities
1. Builds an ongoing knowledge base within product vertical to identify, investigate and qualify major areas of opportunity, including coordination of objectives with the strategies of product marketing, regional marketing and sales.
2. In conjunction with Product Marketing, plans and develops detailed GTM programs to drive revenue or protect and expand base business area revenue and profitability objectives. Also, in conjunction with regional marketing, develop market specific programs based on in-depth knowledge of respective market segment and identified opportunities.
3. Leads program creation, promotions, communications, distribution and production of literature as appropriate for targeted product vertical.
4. Uses appropriate process and result metrics to measure and analyze marketing activities; communicates measurements and performance against the criteria; adjusts plans and programs as appropriate based upon ongoing monitoring of competitive pressures and general market analysis.
5. Manages/monitors financial program resources, and maintains accountability for direction and control of financial and budgetary results.
7. Establishes and maintains appropriate communications within and between various functional areas within the market area of responsibility to optimize performance.
8. Reviews the activities within the market area for strengths and weaknesses and takes corrective action or provides recommendations.

Other Information
The preferred level of education for this position is Bachelor's Level Degree.
The preferred years of experience for this position is 5 years.

Closing Statement
Are you moving ahead in the right direction? Are you looking for an industry leader that is global, confident and energetic? Are you looking for a career and not just a job? If so, consider LexisNexis as your employer of choice. Your success is our success. Check us out at www.lexisnexis.com Apply today!

We are an Equal Employment Opportunity Employer.

.To apply, please go to https://psproxy.reed-elsevier.com/PORTAL1/psc/applicant/EMPLOYEE/HRMS/s/WEBLIB_LN.LN_APPLICANT_ROUTE.FieldFormula.IScript_Applicant?BU=B0004&USERID=APPLICANT&EMPLID=0&REQNBR=218977&