Marketing Programs Manager w/Leading Distributor

Newark InOne, www.newarkinone.com, a Premier Farnell company, is the leading small order, high service distributor to the design, engineering and MRO markets in the Americas. Newark markets its products through a multi-channel approach that includes a branch network, field sales force, web based services, eProcurement, catalogs, direct mail and call centers.
JOB OVERVIEW

The Marketing Programs Manager deevelops strategies for sales and marketing programs/campaigns including customer lifecycle, merchandising and other sales building programs.  This position is also responsible for developing processes for sales and marketing program/campaign development, execution, and measurement, developing schedule of ongoing and repeating campaigns based on transaction history, seasonal events, and customer lifecycle programs and managing the sales and marketing resources for the effective and efficient development and execution of inbound, outbound call and email campaigns

JOB RESPONSIBILITIESDefining priority and resources for campaign developmentManage database of active campaigns and campaigns in developmentManage pipeline of outbound and inbound campaigns based on branch and contact center call capacity and email capacityDefine and execute campaign communication, results reporting, and feedback processesDefine and manage standard campaign execution and results measurementsDefine and develop customer lifecycle campaigns, transaction history campaigns, and seasonal campaignsContinual improvement of campaign sales resultsContinual improvement in level of effort and resources required to develop, communicate, execute, and measure campaignsMaintain 12 to 18 month schedule of campaigns to be executedDocumentation of best practices and key learnings from previous campaigns

 JOB REQUIREMENTS8-10 years experience in (or working with) a combination of sales and marketing in a business-to-business small order/ short sales cycle environment.Working knowledge of a contact management / CRM software package such as Siebel, Goldmine, Telemar, Salesforce.com, etc. is required.Operational knowledge of a campaign management software package such as Siebel Marketing is desired.Proficiency in Microsoft OfficeExperience with SQL, AS400 Query, Focus, Business Objects, or other database analysis/reporting tools is desired.A 4 year degree or equivalent experience is required.  An MBA is a plus.

 

 Newark InOne offers a competitive salary and benefit package, which includes immediate health and dental plans, 401K and pension plan.


Newark InOne values a diverse environment.


Sorry, no relocation assistance or visa sponsorship available with this position.