Marketing Programs Specialist

Marketing Programs Specialist

 

Location:  Andover, MA

 

Who We Are:

 

About NaviSite, Inc.

 

NaviSite, Inc. (NASDAQ: NAVI) provides IT hosting, outsourcing and professional services.  Over 900 companies, across several industries, rely on NaviSite to build, implement, and manage their mission-critical systems and applications.  NaviSite has 15 state-of-the-art data centers and eight major office locations across the U.S., U.K., and India.  www.navisite.com

 

What You?ll Do:

 

The Marketing Specialist will be managing and solely responsible for the coordination, promotion, and execution of lead generation programs across a spectrum of marketing mix elements including (but, not limited to) trade shows, web conferences, seminars, web marketing, and speaking engagements. This position supports all of our business units: IT hosting, Managed Applications, Data Center Operations, and Professional Services.

 

Essential Duties and Responsibilities:

? Responsible for the coordinating and executing integrated market awareness and demand creation programs across a spectrum of marketing mix elements including (but, not limited to) trade shows, webinars, seminars, web marketing, print advertising, web advertising and channel marketing.

? Responsible for working with Inside Sales and Direct Sales to ensure campaigns and leads are followed up on in a timely manner and push through the sales cycle.

? Work with Marketing Communication Specialist to ensure NaviSite.com supports the needs of lead generation program requirements including campaign landing page development, Eloqua form development and campaign postings.

? Oversee all trade show logistics (ordering services, shipping, installation and dismantle of booth, travel and lodging arrangements,  etc) including internal communications and vendor management

? Initiate and manage the creative development process by working with our creative resources to ensure that the right audience, messages, and graphic components are all identified. Ensure all programs and campaigns comply with corporate positioning guidelines.

? Identify target market for each campaign, including named account and vertical targets, with the assistance of Product Marketing.

? Function as the Marketing super-user for NaviSite?s CRM and marketing automation system of choice. Responsible for database development, including contact data development, list uploads and list extractions in support of program requirements. Develop, analyze and deliver activity and result reports. Responsible for ensuring interface between the two systems is as expected.  Make recommendations on how NaviSite can fully leverage the marketing automation tool to generate awareness and leads. 

? Coordinate with internal and external vendors to ensure timely delivery of products and services in support of events.

? Manage marketing projects with scrupulous attention to timelines, deadlines and approvals.

? Responsible for processing Purchase Orders, invoices and budget tracking associated with scope of responsibilities.  Responsible for month-end account reconciliation.

 

What We?re Looking For:

 

Experience

? Minimum 5+ years of relevant experience in marketing program management for complex high-tech products.

? Proven success managing internal and external client relationships.

? Demonstrated ability to manage multiple projects and programs throughout a wide range of communications

? Strong project management, writing and interpersonal skills.

? Enthusiastic, energetic, creative individual with a proven ability to multi-task and work under pressure.

What To Do Next:

Visit our website:  www.navisite.com  , and if you would like to be considered for this important role, please forward your resume to:

careers@navisite.com

All correspondence will be held in the strictest confidence.  We are an Equal Opportunity Employer.