Marketing Senior Associate

Job Description:
Job title:Senior Marketing Professional
Department:Strategic Services-Marketing
Office: Phoenix
Reports to:West Region Marketing Director

Position overview:
To execute integrated marketing initiatives that drive the acquisition of new clients, brand awareness, and growth.

Primary duties:
Drives the local implementation of marketing and sales plans. Monitors and tracks progress against plan and budget.

Develops proposals (both Word and Powerpoint) and manages the proposal process. Will work closely with partners and managers to identify theme and content, writing and editing copy and final production.

Plans and coordinates local office seminars and events. Duties include writing invitation copy, coordinating design, printing, and mailing of invitations, managing hotel vendors, hosting on-site registration. Helps coordinate mailing lists, speakers, sponsorship partners, and site preparation.

Coordinates marketing technology. Overall responsibility for managing SalesLogix CRM database system and using reporting features. Will oversee and/or perform data entry, integrity, and maintenance.

Based on knowledge of firm's key assurance, tax, and business advisory services, recommends and implements direct mail campaigns, seminars, and other lead generation programs.

Develops target lists and associated targeting initiatives. Works closely with partners and managers to ensure effective follow-up of marketing programs and tracking of opportunities.

Coordinates public relations by initiating relationships with local news media and developing/editing and distributing press releases. Pitches story ideas to local press.

Champions firm-wide brand identity and design standards by applying brand standards to all presentations, collateral, and proposals. Within team, may write and design local collateral.

Leads and/or facilitates local office marketing and sales (PD) meetings, presenting marketing initiatives to partners and managers, and facilitating discussion on new business development.

Serves on regional or national taskforces or special projects.

Job dimensions:
Works independently and proactively, takes ownership of projects, exercises creativity, manages multiple vendor relationships.

Works with office MPs and regional marketing director to establish marketing budgets
Understands Grant Thornton marketing and sales strategy.

Anticipates, defines, prioritizes, and solves marketing/business development problems.
Keeps current with internal resources and external information that can help the office increase revenue per client and new client acquisition.

Provides guidance to partners and staff in the utilization of existing office, regional and national marketing resources and information.
Provides marketing analyses, including local competitive intelligence and market share analyses.

Is accountable to net revenue growth, ROI, marketing performance metrics and manage budget.

Working relationships:
Interacts with national, industry, service-line and regional marketing and sales team members to:receives direction and guidance from marketing and sales leadership in the performance of responsibilities.shares and receive advice and feedback on marketing ideas and best practices.shares and accesses resources and information.

Interacts with Partners, Senior Managers, and Managers to:
produces winning proposals and presentations.advises and supports them in increasing the acquisition of new clients, and new assignments with current clients.solicits their input to develop and implement new marketing programs.

Job Experience:
Requirements:
Experience working independently.
Communicates well at all levels.
Understands the principles of direct marketing.
Strong attention to detail and effective project management skills.
Has an open, friendly, team-building style, and willing to roll up the sleeves when needed.
Hardworking, bright and highly ethical, with the ability to earn the high respect of partners, managers and marketing team.
Takes pride in excellence of performance. Works to exceed internal clients' expectations of the marketing function.

Pluses:
Working knowledge of the service offerings of the Firm
Understands the business needs of mid-cap and small-cap companies
Experience working in a partnership or matrix management environment


Preferred:
B.S. / B.A. in marketing, communications, or related field
5-7+ years of marketing or communications experience

Searchable Keywords: Marketing Senior Associate / gj-mo

Expected Travel Time: None