Marketing Senior Consultant: Strategy

Job Description: Humana Inc., headquartered in Louisville, Ky., is one of the nation's largest publicly traded health benefits companies, with approximately 9 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.


Marketing Senior Consultant, Strategy
Corporate Marketing Department

I. Overview

Humana's Commercial Marketing Strategy team is charged with driving the strategy behind marketing efforts throughout Humana's primary product lines, including ASO/National Accounts, Mid-Market accounts, Small Group, Dental, Life, Humana One, and Senior products. Strategies are initiated that deliver Guidance to consumers through effective, efficient marketing strategies.

Within the Corporate Marketing department, the Strategy team is responsible for:

Understanding the Humana business model and industry

Leading others in the understanding and integration of that business model

Providing context for marketing initiatives, based on overall Humana business and marketing strategies

Leading the annual planning process

Developing overarching marketing strategies; advocating those strategies within marketing and to other departments within Humana

Prioritizing key department imperatives

Developing strategic solutions for marketing initiatives, together with business owners

The Marketing Senior Consultant, Strategy is responsible for supporting the company's business strategies and market growth through developing and leading the development of marketing strategies for both direct to consumer and B2B channels. The Senior Consultant will manage a small team which will work cross-functionally with other Marketing team members and internal departments to develop strong, executable strategies which deliver "Guidance when you need it most" to Humana's brokers, customers and consumers. The Senior Consultant will also act as business owner of one or more key marketing initiatives, with responsibility for that initiative from creation to implementation and review.


KEY OBJECTIVES AND ACTIVITIES:
Lead successful development and implementation of a cohesive marketing and business strategy:

Contribute to development of 1-3 year industry vision and Humana marketing strategy

Lead partnerships between marketing and internal clients to identify business opportunities or issues and develop initiatives for addressing those needs

Provide strategic input and guidance for key initiatives across multiple communication channels

Analyze internal client requests, identify growing needs and proactively provide solutions

Develop working knowledge of best practices for marketing within the health insurance industry

Partner with insights team, business owners, and other departments to access current research results or create new research projects around marketing effectiveness

Gather best practices external to Humana and healthcare industry as benchmarks and sources of continuous improvement

Educate internal clients on best use of marketing strategies and expected results from initiatives; proactively reach out to other departments as a marketing strategy best-practice resource

Design individual and team development plan; ensure training and continued education; develop team of successful marketing strategists

SPECIFIC SKILLS REQUIRED:

Proven results leading and developing strategies in a variety of the following areas:
o BtoB marketing
o BtoC marketing
o Retention/Loyalty marketing or Customer Relationship marketing
o Product development
o Media planning
o Planning/Research
o Brand Positioning/Equity development



Depth of Business Fundamentals

Strong analytical and strategic thinking skills

Ability to influence others through collaborative consensus building skills

People development/management skills; ability to coach, educate and motivate team members

Customer service or agency mentality: Drive to attract clients and deliver results

Demonstrated understanding of the marketing mix and me

Searchable Keywords: Marketing Senior Consultant: Strategy / gj-mo

Minimum Education Required: Bachelor

Years of Experience Required: More than 5 years

Expected Travel Time: None