Marketing Specialist: EMT

Hobsons, a trail-blazing education, technology and recruitment services company is looking for a talented, high-energy Marketing Specialist.  Hobsons offers all of the benefits of a multinational corporation, with the values and spirit of an entrepreneurial company.  The Hobsons culture encourages creativity and innovation.  With nearly three million copies of over 100 publications distributed annually, Hobsons is the single largest provider of worldwide education and corporate recruitment information and technology.

 

The primary responsibility of the Marketing Specialist: EMT position is the execution of marketing communication plans for Hobsons Enrollment Management Technology (EMT) division. Secondarily, this position will provide support to the EMT sales team, ensuring that marketing tools are available to assist in the achievement of revenue objectives.

 

Essential Functions/Responsibilities:

The Marketing Specialist: EMT position priorities are to help organize, plan and manage the execution of the Hobsons EMT division?s marketing communication plan. In support of Marketing?s overall mission, emphasis will be placed on planning, executing and measuring the success of marketing programs that include e-mail marketing, direct mail, online events, and sales support.

 

Key functions and responsibilities for this position include:Act as project lead on development and execution of direct mail and e-mail marketing campaigns.Track and report on the success of each campaign, working closely with EMT Sales to tie marketing executions to revenue.Work closely with graphic artist and copywriter in development of marketing pieces.Utilize internal and external databases to develop solid marketing prospect lists.Maintain and update Web content for EMT division.Conduct ongoing market research for use in marketing materials and sales pitches.Work closely with Sales and Client Development team to identify clients to be highlighted in case studies and manage the workflow of case study completion from start to finish.Assist with the development and distribution of quarterly client newsletters.Assist with the development and distribution of client training materials.Assist with the coordination and execution of the annual User?s conference.Work with Marketing Managers and Events Coordinator in the development and execution of pre-show and post-conference direct mail campaigns.Develop PowerPoint presentations and other sales support documentation as needed for the EMT sales team.Attend industry and Hobsons-sponsored events as needed as a representative of multiple business unitsSupport marketing personnel with projects (e.g. sales and dealer meetings, special mailings, re-stocking marketing materials etc.) as needed.

 

The success of the Marketing Specialist: EMT position is measured on the quality and consistency of Hobsons EMT marketing communication initiatives. Key success factors for this position include:

?  Ability to translate strategic objectives of Hobsons and specifically the EMT division into tangible marketing executions that meet or exceed expectations.

?  Ability to excel in providing service to internal customers (i.e. EMT Sales and Client Development teams)

?  Possesses a passionate desire to make his/her role and Hobsons a terrific success, including sometimes working unpredictable, long hours to perform a diverse array of tasks.

?  Support Marketing Mangers to meet their goals and subsequently help operational units meet their goals.

 

Minimum Qualifications:2-4 years professional experience working in Marketing Communications, Brand, Product Marketing, or AdvertisingExceptional written and verbal communication skills with a positive, professional, service-oriented attitude. Ability to handle multiple priorities simultaneously, work under pressure and deliver on tight deadlines. Demonstrated ability to deliver results with an outstanding attention to detail.Proven teamwork skills to help deliver timely and on-budget resultsProficient in standard business software including Word, Excel, PowerPoint. Working knowledge of graphic design is a plus. Experience in the education/publishing/technology industries is a plus.

Personal Characteristics:Excellent interpersonal and communications skills, strong listening skills, and articulate speakerAbility to work in a fast-paced environment with tight deadlines

?  Excellent customer service and communication skills required

?  Solid project management skillsManiacal attention to detail

?  Ability to adapt well to frequent change, delays, or unexpected events

?  Ability to multitask and works on multiple project simultaneouslyStrong computer literacy and/or the comfort, ability and desire to advance technically

 

Hobsons offers a competitive base salary and performance based compensation plan, along with an excellent benefits package including:

 

?  Health Insurance

?  Life and Disability Insurance

?  Dental Plan

?  401K Plan

?  Section 125/Flexible Spending Accounts

?  Generous Holiday and Vacation Schedule

 

Please submit resumes to:

Hobsons ? Attention Gina Sorg

10200 Alliance Road

Cincinnati, OH  45242

Fax:  513-891-6222

Email:  gsorg@hobsons-us.com

 

(No phone calls please.  Due to the high volume of applicants, we are unable to respond to phone calls regarding this position. Thank you.)

 

To learn more about Hobsons, please visit our corporate web site at www.hobsons.com - online recruitment brochure available.

 

Product-related sites:

www.collegeview.com

www.useducationguides.com

www.emt.hobsons.com

 

EOE.  We recognize and appreciate the benefits of diversity in the workplace.  People who share this belief or reflect a diverse background are encouraged to apply.