Marketing Strategist

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Stonebridge Life Insurance Company is a member of the AEGON Group of Companies and is in the top 10 list of global insurers. Our administrative offices are located in Plano, Texas. Our Home Office is in Baltimore, Maryland and we are domiciled in the State of Vermont. We market life, supplemental health insurance products, and fee-based programs. We seek employees with creative minds and fresh insights who thrive in a dynamic, customer-focused environment. We offer competitive compensation, a comprehensive benefits program, and the opportunity for professional growth and advancement. We value diversity and recognize that the unique qualities of individuals contribute to our strength. Our guiding philosophy is "Respect People, Make Money and Have Fun." This simple and direct philosophy has helped AEGON grow into one of the largest insurance and financial service organizations in the world.

Job Summary:
Manages the development of marketing plans to support marketing strategies and manages the customer portfolio to assure the achievement of financial goals. Responsible for the development of marketing plans and contributing to overall marketing strategy, key points learned, and future strategic changes.

Primary Duties:
1. Conducts high-level industry research and market analysis for market segments as well as strategic Business Partners.
2. Develops prospect recommendations for the Sales Team to pursue based on market analysis and industry research.
3. Develops detailed marketing plans for Business Partners and in-house database marketing to align with marketing strategy and conducts planning meetings.
4. Conducts in-depth "what-if" analyses to determine the profitability of prior campaigns and the feasibility of future campaigns.
5. Monitors plan/campaign and test progress and works with a cross-functional team to resolve issues and make adjustments to open campaigns.
6. Generates, proposes and directs ideas for market tests and product configurations to meet profitability objectives. Writes test plans and analyzes test results. Develops test structure and monitors test implementation to ensure test validity.
7. Collaborates with Finance Manager to create annual marketing budget, as well as develops and manages complex annual plans to assure annual financial goals are met. Reviews and analyzes campaign results and trends.
8. Collaborates with Business Partner on marketing plans, tests, and customer and marketing analysis.
9. Performs other duties as assigned.

Experience & Education:
Bachelor?s Degree or equivalent work experience; MBA Preferred
5+ years experience in Strategic Marketing or Management Consulting
Solid understanding of Business Principles and Marketing Methods
Financial, analytical and leadership skills
Understanding of the Financial and/or Insurance industry a plus
Solid knowledge of marketing methods and principles
Ability to help solve problems that deal with Business Strategy, Information Requirements, Process, Technology and Organization
Capable of formulating and executing project plans
Extensive internal relationship management and some business development experience
Excellent oral and written communications skills

For quick consideration apply here