Media Relations Director

All applicants need to apply online at:  www.txucorp.com

Reference job#:  620860669

 

Description:

This position is responsible for TXU?s relations with the media and for media relations practices, processes, and results.  In addition, this function spearheads and manages comprehensive messaging for the company, an $11B energy company focusing on Texas currently. 

Key Roles & Responsibilities Other duties may be assigned.  Directly or through others, the incumbent will:
? Plan for and manage defensive media relations; mitigate negative issues. Create media strategies to solve business problems.
? Build business support for, develop communications plans, and manage proactive media relations.  Create media strategies to support business objectives and initiatives. 
? Be key spokesperson for the company with the media, including after-hours and holidays.
? Put in place and manage by measurement; prove effect on company?s reputation.
? Utilize benchmark standards for running the unit.
? Manage enterprise-wide external messaging.  Develop and communicate process.

Scope
? Enterprise-wide and specific to TXU?s three-four businesses.
? Budget of $2.5M.
? Staff of 5.

 

Qualifications:

Education, Experience, & Skill Requirements
? Personal media skill:  clear, well-written news releases; good reporter relationships; and proven ability to speak to electronic and print media on complex issues.
? Indirect influence and thought leadership, outside of Communications.  Persuasive with other managers and executives.
? Demonstrated ease with and success of communications plans; with management by measurement.
? Management skill:  people and budgets.
? Collaboration skill and success.
? Must be able to interface directly with CEO, and hold their own.
? Energy and drive.
? Relevant college degree; graduate degree preferred.
? 5 years media or journalistic experience preferred.

Measures of Success
? Record of collaboration with ease:  people like working with and for you.
? Media net effect is in top quartile.
? Media Relations is seen by business as adding value:  by defending with skill and by proactive initiatives.
? Unit is well managed, with written plans and metrics.  Clear, consistent directions.