Multi-Cultural Marketing Director

Founded in 1958, 21st Century Insurance (NYSE:TW) is a leading provider of personal lines insurance in 12 states nationwide, and we continue to grow!  We recently began marketing in 3 new states ? Georgia, Florida and Pennsylvania ? and continued expansion for this year is already underway.  Our marketing strategy seeks to present an integrated message across all media forms including TV, national cable, radio, direct mail, billboards, print ads and web advertising.  It targets both English & Spanish-speaking consumers who desire a feature-rich product at a competitive price.  21st has a strong reputation for excellent customer service and for being among the most efficient and lowest cost providers of personal auto insurance.  This has been achieved via 24 x 7 service by phone and through our full-service Internet site in Espa?ol & English at www.21st.com.



We are excited about the creation of a new position as the Multi-Cultural Marketing Director in our Southern California corporate headquarters.  Our ideal candidate has the experience & passion for building marketing plans for multi-cultural segments, and thrives in positions of high-visibility and responsibility.



In this critical role, this Director will analyze our current marketing efforts to the Spanish-speaking market to accelerate growth, while also identifying other high opportunity ethnic groups & the strategic direction needed to acquire/retain customers.  This may include developing marketing plans to gain trial and loyalty, creating communication plans that reach these identified segments, and overseeing the development of new dedicated delivery channels.  This position involves high visibility as the spokesperson for 21st in the targeted communities, and is accountable for setting strategy and driving revenue growth for all multi-cultural marketing & product development efforts.



Required Qualifications:

1) 7+ years of marketing experience, with at least 5 years leading multi-cultural marketing efforts, including developing marketing plans, leading cross-functional teams/efforts, and working with multi-cultural ad agencies;

2) Strong analytical skills and proficient knowledge of financial modeling, along with extensive experience with project/program management;

3) Excellent negotiation skills and experience managing partnerships, such as agency relationships;

4) Exceptional communication, interpersonal, and leadership skills with a high level of comfort with public speaking; and

5) Bilingual fluency in another language.



Benefits: 

We offer an excellent benefits package including: medical/dental/life/vision, vacation/sick, 401(k) on day one with 75% company match, vacation/sick pay, company-paid pension, employee-discounted auto insurance, and business casual dress code.



To Apply:

Submit your resume and salary history to inetjobs@21st.com with job code MCDIR.70266 in the subject header of your email.



Visit www.21st.com/careers. Equal Opportunity Employer (EOE).  Rated A+ (Superior) by Standard & Poor?s.