N-HANCE BRAND UNIT MANAGER

Position: N-Hance Brand Unit Manager

OVERVIEW:
The N-Hance Brand Unit Manager is responsible for the N-Hance system?s overall success including driving success of franchisees that have come into the system since launch, organizing for further expansion, and driving additional improvements into the business to create shareholder value. The major thrust is to drive franchisee revenue growth (share improvement) and resultant merchandise sales for the company.  The ideal candidate will be able to ?

?  Drive future expansion to give the business a complete national presence.

?  Develop programs that strengthen franchisee success with focus on improving the franchisees? ability to cost-effectively market and sell N-Hance services.

?  Refine the marketing formula based on marketplace experiences and fully integrate the marketing tools and activities to drive success.

?  Develop lead generation programs that utilize The Home Depot stores, customer database and other resources to create new jobs for franchisees.

?  Oversee improvement of training and other support programs.

The assignment is to drive step function improvement.  The ideal candidate will possess the energy, confidence, and aggressiveness to lead and drive fast paced improvement.


EXPERIENCE:
The candidate needs to have at least 7 years of total experience in consumer marketing, franchising, or a related field. Career emphasis should be in increasing sales through indirect sales channels, the successful implementation of marketing programs, motivational presentations to small, medium and large groups. The person needs to have built and managed successful marketing and sales teams. Career accomplishments should include successful sales growth and consumer marketing.

ORGANIZATION:
The Brand Unit Manager reports to the General Manager of Home Depot?s Chem-Dry Division, Craig Donaldson.  Initially, the N-Hance team consists of 1-) a franchise development director that recruits new franchisees into the system, 2-) a field operations specialist that assist franchisees in implementing programs and increasing success, 3-) a training manager, and a part-time analyst.  Obviously, the incoming manager will build this skeleton team into a larger support staff to meet the businesses growth objectives.  The Brand Unit Manager will draw on the organization?s training resources, marketing department as well as other support organizations such as R&D, Manufacturing, Distribution, Telemarketing, and Franchise Administration and Compliance.

LONG-TERM OBJECTIVES:

1)  Create a large and successful business that supports the objectives of The Home Depot?s At-Home Services Group.

2)  Create a successful, growing, healthy, progressive, well supported, 400+ unit network that holds a bright future for franchisees and the franchisor.

3)  Build the N-Hance brand into a leader in its newly created category and the most well known brand in its space.  Make the N-Hance brand known and respected among consumers.  See that the brand promise is consistently delivered across the system.

 

FY 2006 OBJECTIVES:

1)  Drive and track sustainable revenue and profit growth among the franchisees; achieve an 80% year-3 success rate.

2)  Recruit 100 new, well-fitted franchisees in the United States.

3)  Achieve the company?s financial objectives for N-Hance.

 

 

IMMEDIATE EXPECTATIONS:

1) By the end of the first month, the Brand Unit Manager should have substantially completed a self orientation of the business, its franchise network, personnel, products, etc.

2)  By the end of the second month, the Brand Unit Manager will provide a formal review of the have current team.  Recommendations for improvements will be made, based on the fresh, ?outsiders? point of view.

 

3)  By the end of the third month, the Brand Unit Manager will have tracked marketing activity, validated results, and prescribed improvements to formalize our recommended marketing success formula.

4)  By the end of the fourth month, the Brand Unit Manager will have developed new sales training program to assist franchisees in improving their customer closing rate.