Offline Marketing Manager

 JOB DESCRIPTION

 

Offline Marketing Manager

 

The Offline Marketing Manager for Accoona?s new online advertising and lead generation platform will manage the offline direct response marketing initiatives for the consumer and business-to-business vertical markets.  This position requires solid interpersonal communications, and offline direct response and advertising experience.

 

Responsibilities:

 

The offline marketing manager will manage advertising media and marketing plans to drive consumer and b2b acquisition and retention strategies.  This individual will execute marketing strategies for an integrated approach to advertiser, publisher and partner programs, and team with Sales and Business Development to plan offline marketing campaigns. Additionally, they will be responsible for creating and analyzing offline direct marketing campaign efforts across vertical markets utilizing inbound/outbound telemarketing, direct mail, television, radio and print.

 

 

Qualifications:

 3-5 years offline direct response experienceIn-depth knowledge of database marketingPrevious experience of successfully implementing and tracking offline promotional programsAbility to solve complex issues to achieve objectives and deliver results on multiple projects in a complex, fast moving and entrepreneurial environmentStrong strategy, analytical, presentation, and communication skillsTradeshow/event management experience a plusBachelors degree required