On-Premise Marketing Manager- Sauza

Job Description:
POSITION SUMMARY

This Spirits Ambassador will manage training & educations for the client's Portfolio on an assigned amount of events: Trade / Consumer / Account and Distributor. The objective is to stimulate person-to-person verbal brand communications to build the brand through authentic training & education. This position builds long-term mutually beneficial relationships with assigned customers that are leveraged to build distribution, brand usage and category dominance. This position will support the client's field sales team and special brand training projects. This individual must proudly represent the brand in the media communication in regards to public relations opportunities. They will also identify and support select sponsorship opportunities where appropriate. The goal for each Rep is to establish the brand as a "First Choice" supplier through training & education to achieve the spirits visibility.



KEY ROLES

Reports to the assigned modeling agency (TBD) but must work closely with an assigned Multi-cultural Manager contact to integrate account efforts with the FBLLC / local distributor/broker network.

Sustain professional business relationships and understanding of assigned program business goals and strategies through training & education

Establish credibility quickly with a broad audience as an obvious spirits expert and not a supplier representative.

Secure targeted distribution objectives on the brand as identified in KRA (Key Responsibility Areas).

Conduct comprehensive product trainings to educate the trade, distributors, consumer on the benefits of the brand.

Ability to speak passionately about and represent the client & brand during public relations opportunities or media releases.

Effectively report the progress of the program and complete all paperwork in a timely manner.

Responsible to track and measure assigned budgets, monthly success stories and competitive activity reports.





CORE COMPETENCIES

Customer driven and consumer focused.

Ability to engage and inspire an audience with presence, personality, charisma and impact

Personable and flexible enough to spend time in the bars engaging the staff and management

Goal driven to achieve distribution

Ability to work independently with nontraditional late hours to plan their own time and activities.

Sales ability to influence and partner with customers and co-workers

Budget and Time Management Skills.

Can translate brand attributes into clear concise presentation to consumers while creating excitement on the brand

Passionate about the beverage alcohol industry and building premium brands.

Add value to our customers through an ability to think and act creatively using their bar experience to develop tailored solutions for their challenges.

Computer skills: Ability to use Excel, Word and Powerpoint

Travel in assigned territory between 25-50% depending on market

Bi-lingual in English & Spanish

Understanding of the alcohol industry





PREFERRED EXPERIENCE

On-premise sales, marketing or promotion experience

Bi-lingual in English & Spanish

Clean driving record and good credit history

Track record managing and tracking budgets

Demonstrated computer, communication and presentation skills

Transportation to and from locations

Ability to travel to Mexico





Relay, Inc. is a division of Publicis Groupe and currently develops and executes field marketing programs for such clients as: Nike, Coca-Cola, United Airlines, Anheuser-Busch, Nestle Purina, Cingular, NBA, Lego Sports, Kellogg's, Dunkin Donuts, and the U.S. Army.



Relay Inc is an equal opportunity employer M/F/V/D. We appreciate your interest in this opportunity, however; only qualified candidates will be contacted.



Opportunites can be found at www.relayworldwide.com

Searchable Keywords: On-Premise Marketing Manager- Sauza / gj-mo

Minimum Education Required: Associate

Years of Experience Required: At Least 1 Year

Expected Travel Time: None