Online Account Manager (11039)

"aQuantive, Inc. (NASDAQ: AQNT) is the parent company of one of the industry?s most successful families of digital marketing companies. Together, the aQuantive family enables marketers to reach one of the fastest growing markets in the world: the online customer. Through our individual businesses?Avenue A | Razorfish, Atlas, DRIVEpm and Franchise Gator?aQuantive leverages the power of digital marketing services and technologies to drive measurable results for our clients. "


The Traffic Acquisition Manager works to ensure that Franchise Gator drives the most leads possible for the lowest cost possible. They also employ specific tactics to ensure that traffic and leads are spread among the Franchise Gator sponsor set in such a way that minimizes Sponsor churn. Other core duties are: Shouldering a major part of the traffic acquisition duties for the company. Developing, executing and monitoring effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions. Developing and implementing online search engine marketing strategies to achieve client goals. Performing in-depth quantitative analyses of marketing campaigns. Analyzing and reporting customer data utilizing the Atlas Search toolset. Helping Sponsors achieve their goals by utilizing additional company products and services. Providing frequent progress reports regarding online marketing efforts and performance metrics to internal and external customers.


Requirements: 2-4 years online marketing experience including campaign development and performance analyses. Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills. Minimum one (1) year experience in a client-facing position (e.g., account management, client management, senior client support or business development). Strong software use skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools. Excellent interpersonal skills, including extremely strong written and verbal communication skills. Ability to handle multiple assignments with effective resolution of conflicting priorities. Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment. Ability to work well in a team, to shine as an individual and to maintain a sense of humor. High comfort level utilizing the internet as a research and/or shopping tool. Bachelor?s Degree. Direct experience in search engine marketing preferred. Within online marketing experience, emphasis on analyzing performance and optimizing marketing campaigns preferred. Strong technical aptitude including some ability to understand basic website programming language preferred. Basic financial analysis skills preferred.