Online Marketing Associate

The Online 401(k)? (www.theonline401k.com) is hiring a full-time Online Marketing Associate to help drive the company?s direct channel marketing programs and build our online lead generation programs for all of The Online 401(k)'s products. The position is based downtown San Francisco and reports directly to the Director of Marketing.

 

This will involve everything from generating traffic to The Online 401(k)'s three main marketing sites (www.theonline401k.com, www.startup401k.com, www.single-k.com) to managing online advertising campaigns.  The Online Marketing Associate will also implement all online-related partnership marketing needs. This person will work closely with the associated Channel Manager and Product Development Manager to make sure that the online marketing needs of our partners and company are met.

 

We offer an energetic and diverse work environment.  As soon as you step into our brightly-painted office, you know we are not your typical financial services company. When you start working with us, you will realize that it?s not just what we do that sets us apart, but it?s also how we do it.

 

This Opportunity is NOT FOR YOU if: Your friends and colleagues find you dull, quiet and boring; and this opportunity is definitely not for you if you enjoy a 9 to 5 routine.

 

This Opportunity is FOR YOU if you:

 Have experience in successfully managing online marketing programs Are an excellent project manager Strongly believe in usability and design Are a self-starter Have a positive & energetic attitude Understand team work Believe in helping people

 

*Essential functions

 

?  Implement The Online 401(k)?s online direct client acquisition efforts, including online advertising, search engine marketing, Web site optimization and drip campaigns

 

?  Execute company?s online customer retention efforts including e-mail marketing campaigns and monthly e-newsletters

 

?  Produce the online aspects of co-marketing programs and partner marketing initiatives as directed by Channel Marketing Managers

 

?  Manage paid and organic search activity, including the relationship with search engine consultant

 

?  Provide insightful, accurate, and timely reporting of various ongoing marketing metrics as related to online campaigns

 

?  Work with the Director of Marketing in developing the strategic direction and execution of The Online 401(k)?s online marketing channels

 

?  Assist Director of Marketing in the creative development and copy writing for online marketing materials including:  e-mails, landing pages, and online ads

 

?  Assist in driving Web site development efforts based on customer feedback and marketing analysis

 

?  Work with Product Development Manager to optimize and manage Salesforce.com for lead generation efforts

 

*Requirements

 Bachelor?s degree

 1-2 Years experience in Online Marketing, particularly with paid search campaigns (e.g. Google, Yahoo, etc.)

 Web-savvy and proficient in Microsoft Office applications, particularly Excel

 Understand Web site optimization and online advertising metrics in a quantifiable business environment - page views, click-through, managing of opt-ins and other Web-related metric tracking

 Must be comfortable with basic HTML coding in Dreamweaver

 Strong organizational and analytic skills 

 Strong project management and organizational skills

 Able to work independently as well as collaborate with offline marketing efforts to maximize return to the company

 High-energy self-starter with a positive, can-do attitude

 

*Preferences

 Experience with the financial services industry preferred, but not required.

 

*Compensation

 

Compensation is commensurate with experience. Performance-based bonus is also available. This position also includes a 401(k) plan and full health plan benefits.

 

*Contact us

 

If you think you fit the profile, please contact us at jobs@theonline401k.com

Please put: "OMA - Monster" in the subject line and indicate your salary requirements in the cover letter.

 

We look forward to being impressed! No phone calls, please.