Online Marketing Manager Opportunity for Innovative Individual

Our client, a leading multimedia creator of business and investment content, is in search of a Marketing Manager to mange email-based programs. The Manager will provide the inspiration, vision, and dynamic leadership behind these programs which are designed to meet the specific needs of customers.

 

Responsibilities:

? Work with the Customer Service team and strategic partners to implement and manage programs on a daily basis that will ensure an outstanding customer experience and increase subscriber retention.

? Develop, implement, and manage retention programs.

? Track and report performance across numerous retention metrics.

? Work with marketing and creative teams to concept, test and evaluate new methods or messages that will drive the highest response and profitability from target consumers.

? Evaluate current attrition performance levels. Propose and lead the development of strategies and supporting tactics across all customer segments that will drive measurable, sustainable retention improvement within the existing customer portfolio.

? Interact with other teams and departments to facilitate continuous process improvements that result in service which will consistently meet or exceed customer expectations.

? Ensure sales and marketing requirements are implemented into customer retention and loyalty programs.

? Work with customer service to handle cancellation requests (attempt to save accounts, identify future sales opportunities, and document cancellation reasons).

? Create and maintain a customer reference database for use by Sales and Marketing.

 

Qualifications:

? BA/BS

? 2-3 years of online marketing experience

? Membership/subscription marketing experience strongly preferred 

? Strong knowledge of direct marketing principles and practices

? Interest in investing and/or brokerage concepts a plus

? Excellent project management skills with ability to multi-task and work well within a fast paced, deadline environment

? Strong interpersonal and written/oral communication skills, including business writing and presentation

? Extensive experience with Excel a plus

 

 

As a professional search firm, we will only be responding to those inquiries that most closely align with the stated requirements. Moreover, our client employer can only review candidates with valid US work authorization at this time. Please include the position ID (CC-784MM) in the subject line of your correspondence to ensure review and forward your credentials (* Word/PDF/HTML or Text format please), in confidence, to: