PRODUCT MARKETING

PRODUCT MARKETING



MessageLabs is looking for an energetic, talented Product Marketing Manager responsible for the global product marketing of our Instant Messenger security and management services. Reporting to the Director of Product Management you will be responsible for global product marketing decisions relating to the Instant Messenger Security and Management Services.

 

Some of your responsibilities will include:  Design and execute strategic go-to-market plans that support product objectives for new and existing Instant Messenger services in the MessageLabs product portfolio Engage with the product management teams Develop marketing, regulatory, security, product and operational programs to support the success of the service in the market Ensure sales and partner readiness by producing and presenting all product marketing documentation related to the service Drive campaigns in conjunction with corporate marketing to ensure optimum market penetration for the service in the market Incorporate the entire product life cycle from concept, through development and launch as well as ongoing operation and upgrades/expansion to the service.You will be presented as a key product marketing resource and must be willing to work as part of a cross functional team within Messagelabs. You will need to identify key product marketing objectives, messaging, branding and target markets as well as prioritize an approach for required deliverables. You will also be responsible for presenting these strategies to senior management and obtaining approval and budget allocation where applicable. You will be measured on your ability to interact with all departments as well as responsibilities around implementing and the success of your strategies and plans.

PRINCIPAL ACCOUNTABILITIES:

 Responsible for global product marketing decisions relating to the Instant Messenger Security and Management Service.

 Design and execute strategic go-to-market plans that support product objectives for new and existing Instant Messenger services in the MessageLabs product portfolio. 

 Produce compelling positioning and messaging for the MessageLabs Instant Messenger products and services.

 

 Work closely with MessageLabs product management, marketing communications and corporate marketing teams to ensure successful implementation of plans.

 Create product collateral, materials, presentations and assist with key sales proposals.

 Ensure that externally facing product content adheres to corporate guidelines and product specifications and all externally facing product literature is accurate.

 Research key competitors and produce documentation and programs for sales and partners to effectively succeed against them.

 Assist in development of demand generation initiatives including but not limited to webinars and sales/channel training programs.

 Assist with designing the sales training programmes focused on developing product knowledge and ensuring that these are delivered to the partner and internal channel teams on a regular basis.

 Monitor revenue and contribution performance of Instant Messenger products against plans.

 

PROFILE OF JOB HOLDER:

 Bachelor's degree in marketing or business plus 5-7 years related industry experience. MBA preferred. Experience in setting and delivering key product marketing initiatives within applicable timelines and budgets Application of appropriate performance measures and review mechanisms for all deliverablesKnowledge of Internet technologies and Instant Messenger, with a proven ability to understand and communicate high level technical functionalityIn depth understanding and ability to demonstrate awareness of current industry trends and vendors in Enterprise Instant Messenger security and communication applicationsExperience in dealing with global sales teams and large channel relationshipsExcellent analytical skills with the ability to interpret and present results and recommendations based on analysis Enthusiasm and ability to work in a fast paced, dynamic environment with minimum supervision and tight deadlines Creative, self-starter, and contributing member of a dynamic team Excellent written and verbal communication skills Willingness to travel up to 15% of time both within the US and abroad 

 

MessageLabs is a high growth company with an excellent compensation plan and strong prospects for market leadership. If you posses the demonstrated talent needed to be a member of the MessageLabs team, please send your resume and cover letter to: usjobs@messagelabs.com