Partner Marketing Specialist

Job ID: 4711


Industry Title: Partner Marketing Specialist


Location: Duluth - GA - US


Employment Status: Full Time


Experience: 7-10


Education: Bachelors Degree


Shift: 1


Weekends: No


Travel Required: Yes


Travel Percentage: 10


Relocation Assistance: No



Description:

The Partner Marketing Specialist will be responsible for developing and executing a range of strategic marketing programs for our channel partners to generate sales leads and awareness for eFunds products and services through the channel. This person will interface extensively with the eFunds channel sales team and the team within our channel partner to help meet established channel goals. This position has overall responsibility for meeting budget, objectives and deadlines for the channel plans. In addition, the programs manager will act as single point of contact for channel marketing requests for specific channel partners. This is a fast-paced position with the opportunity to work on many different types of programs at one time. A person with both a channel marketing and field marketing/lead generation background would be ideally suited for this position.

?Manage strategic planning and tactical implementation of channel marketing programs that help us drive our sales and increase our customer loyalty, revenue, and brand recognition within our various partners. Program should utilize a full marketing mix of seminars, webinars, e-marketing, tradeshows, industry associations and direct mail.
?Team with the Sales, Partner organization and Business Unit to ensure we are developing plans that support strategic business initiatives.
?Leverage internal tools, materials and content developed for eFunds programs.
?Deliver channel communications for product launches, acquisitions, and channel updates to strategic partners to ensure channel awareness of the latest eFunds program developments.
?Manage and maintain partner portal website. Review and ensure content information is up-to-date.
?Assist with planning and tracking of marketing budget
?Establish metrics to analyze and track performance and Return on Investment (ROI) of partner initiatives



Position Qualifications Required:

?Bachelor?s degree
?10+ years of marketing experience with 2 years of specific partner focus
?Strong understanding of co-op marketing and MDF programs.
?Possess excellent written and oral communication skills with strong presentation, planning, and facilitation skills.
?Current involvement with a technology company
?Strong project management skills with attention to detail.
?Strong acumen for strategic and business planning as well as capacity to execute efficiently, with attention to logistical details.
?Strong ability to analyze data, define metrics and perform ROI analysis.
?Positive attitude, proactive mentality, responsive and strong work ethic.



Essential Skills:

?Experience within the financial service industry is a plus

For US Based Positions:
We are an Equal Opportunity Employer and we take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity, military status, or any other characteristic protected by state or federal law.
Subject to any applicable limitations of law, by applying to this position, you understand that any decision to hire you is contingent upon the results of a review of your consumer report, background investigation and drug screen. eFunds may also conduct background checks and drug screens on employees, if applicable, during the tenure of employment.