Physician Marketing Manager

Position Description   Under general guidance, will develop and implement business strategy to grow the business, increase market position and customer loyalty.  Responsible for establishing budget, forecasting and creating pricing strategy and evaluate market segments to develop business strategy.  Manage the market development for the application and family of products primarily to reconstructive and plastic surgeons in the U.S. marketplace.  Develop and coordinate all breast implants promotions, value creation, differentiation, positioning, market trend evaluation and competitive analysis. Help to launch a new breast implant line with the appropriate launch campaign platform and all launch marketing essentials. Champion the product development cycle of the product line working as the liaison between the customer and the engineering and product development teams.  Coordinate and participate in current breast product assessments through field force, physician/end user interview/feedback sessions, and field travel.  Assess customer acceptance and loyalty of breast products and services, and future needs.  Provide strategic recommendations for programs to address these conditions as well as provide feedback to the organization.  Identify and develop key luminaries and thought leaders in order to create constant activity in the medical societies, meetings, and publications.  Analyze the marketplace for customer pricing and required support services, the key needs of these markets, and provide leadership to Service, Sales, Finance, Customer Support, and Professional Education in implementation of programs in support of the business goals.  Analyze market environments, both domestic and international, for key issues of basic demand, legal, regulatory, macroeconomic, competitive, clinical, and other factors that would affect market opportunity or risk.  Help to develop strategic framework for new product technology via life cycle planning. Provide strong teamwork and collaboration skills in a team orientated environment.

 

The Physician Marketing Manager is responsible for developing and managing loyalty programs targeting physicians.  Develop marketing plans, build relationship with physicians and promote team environment in cross functional area of organization.  Understand and summarize clinical studies into meaningful product messages.  Perform field visit with physicians, sales force and provide on-going education Program/training. 

 

Education and Experience

 
Bachelor?s degree from four-year college or university in Marketing, Business Administration or Communications;
3-5 years professional marketing experience in pharmaceutical and or medical brands, strong operative clinical experience a plus. 
Analytical skills
Presentation skills
Strong creative and conceptual thinking skills
Ability to develop key strategies and execute
Strong communication skills, both verbal and written
Strong interpersonal and relationship building skills
Strong problem resolution skills
Ability to work in complex multi-faceted organization
Ability to work in a team environment
Financial/budgetary experience
Proven sales ability with consultative approach
Ability to travel
Ability to work in a team environment with shared goals

 

This position is based at our corporate headquarters, a beautiful 28-acre campus setting in Irvine, CA.  Allergan offers a competitive compensation package along with an excellent working environment.

 

Please apply online using the following link: