Product Manager - Blood Screening

A world leader in diagnostics healthcare, Roche provides cutting-edge systems for in-vitro diagnostics, patient self-monitoring and the research community. Join us in a challenging environment that inspires innovation and creativity at our Indianapolis, IN location.


The Product Manager, Blood Screening is responsible for the business management of the Molecular products related to Blood Screening.  This includes all elements of the marketing mix in the development and implementation of strategies and tactics to achieve/exceed Molecular business goals for the assigned area of responsibility. 


 


In this role, the Product Manager (PM) develops and implements specific marketing plans for a specific product line(s), and is responsible for all promotion, value creation, positioning, and competitive analysis for their specific product line(s).  Strategically analyzes competitive strategies and tactics and develops and communicates counter attack plans for specific product line; protects current customer base by creating competitive barriers to ensure success of annualized operating plan.  Meets or exceeds unit sales, AUP, donor volume objectives for specific product line(s). 


 


Additionally, the PM is responsible for maintaining all routine aspects of the current product line including forecasting, backorder management, scrap management, customer concerns resolutions, etc., coordinating and participating in current product assessments through field force, end user focus group sessions, and field travel.  Works with specific Product Supply Organization to partner and identify opportunities for product improvements or extensions to ensure maximum life for each product.  Ensures the implementation of specific product marketing plans to drive successful introduction for new products; includes identifying customer, Sales and Service force, and in-house needs for launch; involves marketing communications platform generation to achieve product positioning.  The PM ensures appropriate input into strategic business plans with Business Unit Management setting market share and profitability objectives for specific MDx products, works with Sales Training to establish objectives of product education/sales programs to ensure maximum value to the MDx Blood Screening Sales/Service force effectiveness and efficiency, participates regularly in presenting current and new sales programs to the field force in local and regional training sessions, and co-develops strategic plans for the core business strategy with field Sales management.


 


Minimum requirements include a Bachelor’s degree with 5 years experience in the medical diagnostic field or molecular field with at least 3 years in Marketing/Sales, and experience with automation.  Marketing/Sales and automation experience in the Blood Screening Industry is preferred. 


 


Successful candidates will be proficient in our specific product area and have an understanding of our major competitors, have effective communication skills, a basic knowledge of financial/business principles/profitability, product line income, and will be familiar with internal/external market environmental factors, their interpretation and impact.  The ability to implement and manage complex projects through good organizational skills and the ability to work in a team environment is essential.


 


Roche is committed to providing equal opportunities to a diverse workforce.


 


Posting Date:  6/30/06


 


Job Level: 5-8 years