Product Marketing Manager, Outbound - Consumer Solutions

Product Marketing Manager, Outbound - Consumer Solutions

Redwood City, California

 

Are you interested in leveraging all of your consumer marketing skills
to bring a new service to market?

 

Do you want to be the person that takes to market a new service that will
end the frustration consumers experience with technology in the home?

 

SupportSoft currently has an opening for a Product Marketing Manager-Consumer Solutions at our headquarters in Redwood City.  In this position you will be a key leader responsible for extending SupportSoft into the billion dollar market for technology support services.  You?ll be able to leverage SupportSoft?s strong customer support heritage, patented technology advantages and well established market presence.

 

SupportSoft, a leader in technology support solutions, is extending its reach with a new service to solve technology problems in the digital home.  Join a dynamic team that has already provided technology support solutions for the world?s largest broadband service providers and enterprises.  42 million computer users are benefiting from SupportSoft solutions through their broadband service providers including Comcast, Verizon, Qwest, BellSouth, and Time Warner Cable (as well as leading service providers in Europe and Asia).

 

As a key member of the SupportSoft Product Marketing & Management team, you will ensure that assigned SupportSoft products and services for supporting the digital home are effectively and competitively positioned for the consumer market and you will drive traffic to those offerings. 

 

You will manage the strategy and related tactics of SupportSoft?s product marketing initiatives for the consumer market.  As the market facing expert for SupportSoft?s products in the consumer market space responsibilities involve driving:

? Market segmentation

? Cross-organizational communication of plans and requirements

? Development of go-to-market plans

? Development of product & marketing collateral

? Coordination of product launches

? Communication with press and consumer opinion influencers

? Increasing visibility and growing demand for these offerings

 

At SupportSoft we consider our people to be our most valuable asset, with a corporate culture that encourages innovation, integrity, creativity and teamwork. We offer competitive compensation packages with excellent benefits to attract, retain and encourage the best people in the business

 

Key Responsibilities include:

 Conducting primary research including surveys and focus groups to understand customer segmentation and defining programs and promotions to drive traffic to these offerings.

 Working with cross-functional leadership to develop an overall image and communication strategy for assigned products with particular focus on brand definition, channels to market, and positioning along with developing all supporting collateral.

 Driving product launches by designing rollout/launch events, press releases, as well as serving as the domain expert for press and opinion influencers (e.g. Consumer Reports, JD Power).

 Driving the design of a web-site dedicated solely to consumer offerings.

 Driving the strategy for outbound product marketing campaigns to create awareness and demand including advertising (web and traditional).

 Evangelizing assigned products for existing and prospective channel partners through public speaking at public events.

 

 

Desirable qualifications include:

 

1.  Minimum 5-7 years of experience in marketing software products and/or web-based services to consumers.

 

2.  BS degree in Marketing, Business or Economics and an MBA.  A technology (Computer Science or Engineering) degree is not required but the candidate must be comfortable with digital home technology.

 

3.  High energy, outgoing, creative, decisive, organized and most importantly, able to clearly articulate a point of view with conviction.  Demonstrated ability to analyze data, draw conclusions, and develop actionable recommendations.

 

4.  Experience in defining, managing, and launching consumer software products and services.  Previous experience at a consumer software company and/or web-based services company preferred. (e.g. Microsoft, Yahoo!, Symantec)

 Strong interpersonal relationship skills to establish working relationships with direct reports, peers and colleagues, customers and potential customers and clients.

 Excellent written, verbal, presentation communication skills.  Must be able to read and interpret complex information, talk with customers and listen attentively.

 

7.  Able to work effectively in a fast-paced environment with tight deadlines.  Comfortable interacting with and providing feedback to senior executives.

 

8.  Must be proficient in the latest versions of Microsoft Office products.

 Ability to travel as required, including occasional international travel.

 

We are on pace to significantly grow our presence globally.  Our fast paced environment rewards teamwork as well as individual contributions and offers a career path that will help ensure your personal growth.  If this sounds like an environment that you would be happy working in, please don?t hesitate to apply today!