Product Marketing Manager (Show Us Your Strategies!)

UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health.



Ovations, a UnitedHealth Group company, is dedicated to improving the health and well being of Americans over 50. We currently serve over 3.6 million individuals across the nation, helping to address their unique needs for preventive and acute health care services, deal with chronic conditions, and access to care and services. Come to Ovations and discover the rare combination of a rewarding career and the opportunity to make a difference in people's lives.


 


We seek an experienced marketing professional to take on a rewarding role in our Ft. Washington office. This unique and fascinating position would offer the right candidate lots of visibility, advancement potential and the chance to make a significant impact on the success of our thriving organization. Take advantage of this uncommon opportunity by applying your expertise with a Fortune 100 Company.


 


Primary responsibilities include:



Following up on leads provided by advertising, web and other media channels


Developing and implementing inquiry programs and contact strategies to increase response and paid sales rates


Managing campaign plans and making changes when appropriate


Analyzing and reporting on campaign results


Interacting regularly with advertising agency and other vendors


Forecasting campaign performance based on comprehensive back-end analysis


Identifying and implementing business processes to improve customer targeting efforts



Direct marketing experience is required. Applicants must have solid analytical, organizational and communications skills. A history working with an advertising agency and some background in the healthcare/insurance field is preferred. If you fit these criteria, and you are an outgoing, motivated leader who thinks outside of the box, we urge you to apply for this rare opening.


 


UnitedHealth Group offers a full range of comprehensive benefits, including medical, dental and vision, as well as a matching 401k and an employee stock purchase plan.


 


If you are interested in growing professionally within an innovative, highly respected organization, we invite you to explore this excellent growth opportunity!


 


Diversity creates a healthier atmosphere:  equal opportunity employer M/F/D/V.