Product Marketing Manager - Trillium

With more than 1,500 implementations worldwide, Harte-Hanks Trillium Software? provides businesses with a software solution that identifies, standardizes, enhances and links global data within virtually any business application. Recent sales of the Trillium Software System ? to a number of the world?s largest and most technologically advanced companies and evaluations by third party analyst firms have positioned Trillium Software? at the top of the data quality marketplace. The Trillium Software System ? enables organizations to implement a Total Data Quality process and practice that provides information that is fit for business purposes regardless of however, wherever and whenever data enters an organization.  We are a company that rewards achievement, celebrates diversity and is always striving to grow and continuously raise the bar.

 

? A hands-on Product Marketing Manager is needed to create and execute product marketing activities in support of our data quality solution offerings, with a specialty focus in solution development messaging. 

? Must be expert in designing and executing messaging and marketing materials in the pre and post launch cycle supporting both internal and external audiences (e.g., field sales, professional services, customer support, education services, prospects, customers, analysts, media, etc.). 

? Must perform market research, competitive intelligence, pricing and other standard product marketing activities as part of message development and positioning.

? Must develop a process for and communicate regularly with sales, marketing, product management, prospects, customers, analysts, and media to iterate and innovate products and marketing of those products.

 

Duties and Responsibilities:

 

? Develop and iterate the go-to market strategy for assigned products

? Articulate and communicate the value proposition of products within specific business application

? Evaluate and support the articulation of messaging during sales calls

? Use and enhance a consistent process for new product launches to an internal and external sales force and indirect channels

? Proactively coordinate activities between sales, marketing and product management to ensure that:

? Externally facing messages and collateral drives quality leads to the sales team

? External launches are supported with messaging for media, and analyst relations activities, web presence, demand creation, and ongoing thought leadership presence in the space (white papers, webinars, speaking opportunities, etc.).  The creation of this content and delivery of materials will often be the task of this role.

? Internally facing sales tools and materials support the worldwide salesforce to effectively and consistently sell assigned products

? Internal launches include development of messaging, positioning, sales tools, and collateral.  It involves sales training, internal rollout to international network of sellers, and support for demand creation and sales adoption. .  The creation of this content and delivery of materials will often be the task of this role.

? Coordinate with field marketing, to define the deliverables required to support lead generation programs, necessary to generate a steady stream of leads

? Create and champion programs for customers and field sales that stimulate interest and activity

? Study market and channel requirements to determine how new product should be introduced and how demand can be accelerated

? Be the subject matter expert for all marketing activities on new product development committees

? Gather feedback from sales and customer reference points on new product requirements

 

Requirements:

 

? Must be an experienced (6-8 years) and gifted product marketer in the high tech software market, (preferably, with data quality, profiling, ETL, data warehouse, CRM, ERP or other enterprise data management experience)

? Must be capable of marketing into multiple markets through multiple channels

? Must be able to work as a member of a team interfacing with marketing, sales and product management

? Must be able to understand both technical nature of products and the business applications of those products, then innovate new ways to message and create demand/sell products

? Must be an excellent writer and communicator

? Must be capable of creating all supporting materials as well as managing vendors for material creation when possibility exists

? Very strong outbound product marketing skills (positioning, messaging, sales training, etc.)

? Very strong demand creation skills (webinar development and execution, white paper authorship, promotions support, etc.)

? Sales experience a plus

? Experience in selling into new markets

? Experience within enterprise data management

? BA/BS with concentration in marketing, Business or Computer Science, MBA a plus

 

All applications will be considered without regard to age, race, religion, color, gender, disabilities or national origin.