Product Marketing Specialist-Viterion

Responsibilities:
The position is responsible for product marketing plans and for the initiation, development, planning and implementation of product stewardship or marketing activities to support the rapid growth in telehealth and remote patient monitoring market. Develop and implement the product strategic and tactical marketing plan in line with overall business strategy.

Additional responsibilities include:

? Develop product strategies or marketing plans to meet sales volume, profitability, delivery and introduction objectives for assigned product line.
? Communicate customer requirements or market needs to proper internal personnel.
? Identify related products/services that can be offered in target market.
? Participate in local organizations to maintain awareness of industry issues.
? Call on customers to promote the use of Viterion products and present recommendations.
? Gather, assimilate and analyze market and competitive information.
? Develop and update annual product or marketing plan.
? Assist in formulation and implementation of long and short-term strategic product or marketing plans for assigned area.
? Formulate and recommend strategies for achieving long and short product plans for key accounts and assigned areas.
? Participate in industry trade shows.
? Develop and implement strategies for new product introduction into the market.
? Participate in the evaluation and approval of product advertising platforms, communication programs and public relations activities to support the product and broad-range programs to enhance the image of the division with customers and the industry.
? May provide supervision to lower-level employees.
? Manage travel/entertainment budget and work within cost center budget.


Skills:
Must be knowledgeable of the market/product/industry/customer base and new developments related to areas of assignments through clinical and industry experience. Must understand the business strategies of the company's activities and apply that knowledge to the company's goals. Proven product planning or market development experience. Knowledge of the telehealth and/or home care market highly desirable. Outstanding communication, interpersonal, motivation and persuasive skills. Ability to think creatively and critically. Must have experience in healthcare, clinically or industry

Education & Typical Experience:
Typical education would be a Bachelor's Degree in Healthcare such as nursing, social service/case management, Life Sciences, Marketing, and Business with 3 - 6 yrs. experience.

Additional Information:
About Viterion TeleHealthcare

Viterion TeleHealthcare, a Bayer-Panasonic company, offers a variety of telehealth solutions for wellness monitoring, chronic disease management and post-acute home care. Viterion combines technology and a wealth of experience and knowledge to allow clinicians to create a home telehealth solution unique to each individual patient. Our telehealth is patient-centric, web-based and provides extensive clinical content including disease specific clinical pathways, educational material and advice messages.

Visit www.viterion.com for more information.Must have experience in healthcare, clinically or industry